Arnold Zafra

Google Clarifies Chrome’s TOS

September 8th, 2008 by Arnold Zafra | No Comments

A few days after Google released Chrome for public consumption, some users pointed out section 11 of said TOS which would give Google the right to any user-generated content submitted, posted or displayed on or through the Chrome browser. Immediately, before the week closes Google clarified that the TOS was common among many of Google’s products and they overlooked the fact that only the first sentence of Section 11 should apply to Chrome. And it was amended to read:

11. Content license from you
11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services.

[Read more →]

Arnold Zafra

ANA Opposes Google-Yahoo Search Deal

September 7th, 2008 by Arnold Zafra | 1 Comment

Google and Yahoo’s search deal which will commence sometime in October has received yet again, another opposition. This time it’s from the Association of National Advertisers who sent a letter to the head of the antitrust division of the U.S. Dept. of Justice. Part of the letter was published by News.com and it says:

The letter, authorized by the ANA board, notes that a Google-Yahoo partnership will control 90 percent of search advertising inventory and states ANA’s concerns that the partnership will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search and advertising

[Read more →]

Arnold Zafra

German Security Office Warning: Chrome is Bad for Surfing the Internet

September 7th, 2008 by Arnold Zafra | No Comments

This could perhaps be the most stern warning ever made against Google Chrome since it was released for public use last Sept. 4. The warning delivered through a nationwide news program in Germany, Tagesschau saying that:

The Federal Office for Information Security warned internet users of the new browser Chrome. The application by the company Google should not be used for surfing the internet, as a spokesperson for the office told the Berliner Zeitung. It was said to be problematic that Chrome was distributed as an unfinished advance version. Furthermore it was said to be risky that user data is hoarded with a single vendor. With its search engine, email program and the new browser, Google now covers all important areas on the internet.

[Read more →]

Ann Smarty

What is Cloaking & Is All Cloaking Evil?

September 5th, 2008 by Ann Smarty | 10 Comments

When talking about such widely used and abused (and forbidden) SEO technique as cloaking, Google’s official definition seems a bit fuzzy / general:

Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.

and:

If the file that Googlebot sees is not identical to the file that a typical user sees, then you’re in a high-risk category…

So what’s exactly cloaking? Put simply, the ways it can be defined come down to two large groups of definitions [Read more →]

MSN AdCenter Contextual Ads Running on Cartoon Barry Blog

September 4th, 2008 by Loren Baker, Editor
3 Comments

I was running through some search blogs tonight and came across Cartoon Barry, Barry Schwartz’s search marketing and semi-personal blog, and found that Barry is running ads that look very much like Google AdSense. But they are not AdSense, they are powered by MSN and formatted in a really cool fashion!

Microsoft adCenter Publisher Program

Directly above the Google AdSense ads (thanks to lax TOS), Barry is serving MSN Content Advertising ads from the (Microsoft seems to have two or three names for all of their products and services), which are part of the Microsoft Advertising Network. [Read more →]