I am very happy to announce that registration for IM Spring Break has opened. Taking place April 2-4 in Deerfield Beach, FL, IM Spring Break will have a limited number of tickets available for sale, starting with 200 tickets which are going on sale today. The event will be focused on small group learning and offering advanced networking opportunities as well as showcase some of the most well known marketing experts in the search, affiliate and social media marketing industries.
If you had the chance to attend Scary SEO, or know anyone who did, you may have heard that Scary SEO was one of the top Internet Marketing events of the year.
IM Spring Break will build upon the ideas behind Scary SEO, giving attendees the chance to mix knowledge sharing, learning and networking within an intimate themed conference setting. We have gathered some of the best minds in Internet Marketing and have the chance to offer attendees a workshop style learning environment for an affordable price. IM Spring Break, which is put on and will be moderated by IMBroadcast.com and its co-founders Dave Snyder, Jordan Kasteler and myself, will be EPIC. [Read more →]
#1 Myth: AdWords Is Media Placement
This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s not the same.
If anything, AdWords is super-duper-granular media placement, because you place ads for keywords or on sites. However, the nature of the broad and phrase match types means your ad could show for a similar, not exact keyword. Expanded broad match means you could show up for a somewhat distantly related search. All of this has to be considered when creating the account structure and keywords. It’s not as neat and tidy as a single media placement. [Read more →]
Greasemonkey is an addon for Firefox allowing users to install scripts that make on-the-fly changes to most HTML-based web pages. To use the scripts you find in this post install the Greasemonkey extension first. This list of
Greasemonkey scripts is dedicated to Google search (if you find that 11 FireFox addons for Google search and 9 Google Bookmarklets are not enough):
- SearchJump allows to quickly jump between differenet search engines by adding a search sidebar to Google search;
- Click Search allows to quicly switch to Google search (or to amazon.com, wikipedia.org, youtube.com, flickr.com or twitter.com) with a right click in any search box.
- Try This Search On adds a toolbar allowing to perform the same search on other search engines;
[Read more →]
Howdy folks, it’s now 2009 and like many out there in the world, I’m digging myself out of my Holidays and New Year’s feasting and over-consumption bunker to reflect on the past year and set goals for 2009. Looking over my resolutions from the past couple of years, I now have a chance to see what has worked, and what has not, and specific goals and actions I want to set for 2009 to assist me in succeeding in these goals.
[Read more →]
What’s the number one reason for PPC’s strong growth as an advertising channel? High ROI.
PPC is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing Sherpa, ranked PPC and email marketing as the two channels with the highest ROI.
1. Pay Per Click Yields a High Return on Investment
If you had to choose one, PPC or email, which would it be? Email marketing works best with house (not purchased) lists. Those take time to build, and one major way to build them is via PPC. Unless you have a strong house list and don’t want new customers, PPC is better. [Read more →]
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