Video Advertising
Learn how to create effective video advertising campaigns on YouTube and the top video ad platforms and networks.
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New YouTube Shorts Ad Opportunities For Brands
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows.
What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?
Learn more about NCAA basketball and engaged YouTube fans. Learn how media and entertainment companies can make the most of March Madness for brand partnerships.
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options.
Unlock Global Reach With Microsoft Video Advertising And Netflix
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Google Ads: New Multi-Format Ads For Video Reach Campaigns
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Microsoft Advertising Unveils Video And CTV Ads At DMEXCO
New on Microsoft Advertising: engage your audience like never before with Video and CTV ads.
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices.
How To Make A Video Go Viral
In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples.
YouTube NewFront 2023 Showcased Shorts To Reach Gen Z
Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content.
Google Bolsters Advertising On YouTube Shorts
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges.
Google Announces The Ads Transparency Center And 2022 Ads Safety Report
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
13 Best Video Editing Software Tools For Beginners (2023)
Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today.
Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns.
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube.
Google’s Bumper Ad Creation Tool Is Broadly Available
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it.
Google Adds Music Genres As Placement Option For Video Ads
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube.
Google Ads Rolls Out 5 New Video Ad Templates
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates.
Google Updates “Unavailable Video” Policy
Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster.
Google Unveils New Ads Manager Tools For Video Ads
Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.
Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
The Complete Beginner’s Guide To YouTube Video Advertising
YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.
How Digital Video Advertising Will Dominate The Next Decade
Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level.
Facebook’s 11 Tips For Better Video Ads
Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now.
What Makes a Good Text, Display, or Video Ad?
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.