How to Create Expert Content: Multi-Channel Fit
Here are some tips to ensure that the expert content you create performs well across all marketing channels.
Alex Morozov
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About
Alex Morozov is a CTO with a CMO flavor. That means 15+ years of architecting web products, managing DevOps teams, boosting leads through optimized funnels, and ensuring every customer gets great buying experience.
Connect with him on LinkedIn at http://bit.ly/alexmorozov-linkedin
Articles
How to Create Expert Content: Separation of Responsibilities
How do we involve our experts in the content creation process in a non-coercive way? Read on and find out here.
How to Create Expert Content: Demand-Based Content
Stop making your employees come up with content ideas. Here’s how to choose topics that align with customer demand.