Your Google Shopping Campaign Strategy: Targeting Brand vs. Non-Brand Terms
More and more advertisers are shifting budgets towards Google Shopping campaigns due to PLAs’ lower CPC and higher conversion rates. However, compared to text ads,...
Bethany Bey
Digital Remarketing Consultant
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Bethany Bey is a Digital Marketing Consultant at Cardinal Path, where where she manages paid accounts across multiple platforms. She also teaches beginning and advanced AdWords courses around the United States through Cardinal Path Training.
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Expanding Search Campaigns Up The Purchase Funnel
You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords...