Latest SEO Articles
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The Transformation of Chrome into an OS
We all know that Google will be releasing an operating system sometime later this year with Chrome OS. However, what many people haven’t recognized is...
Google Becomes Your Sous Chef with Recipe Search
There are always dozens of excuses not to cook your own food, but the biggest one tends to be simply not knowing what to cook. After...
Don’t Underestimate Over-Optimization
Is there such a thing as over optimized? Can there be too much of a good thing in link building? Well just like eating 100...
10 Tips for Building Your Online Business and Keeping It Alive
Obviously, you want your online business to succeed instead of flop. Like most business efforts, you have to learn what to do – very few...
Keyword Research: Analyzing the Important Factors that Contribute to Online Marketing Success
One of the most important initial steps in any search engine optimization endeavor is keyword research. Without the right keyword research, you can pretty much...
Google Encourages “Nuanced” Approach to No-Follows
Matt Cutts is often the insider who lets us – John Q Public – know what’s going on inside the giant Google machine. He’s the...
Google AdWords Adds “Conversion Optimization” Option
There’s little doubt that the AdWords interface from Google is both powerful and appealing; after all, that’s how Google has managed to achieve an estimated...
Chrome Introduces High-Powered Background Pages
Chrome is certainly an industry leader in innovation, even if it hasn’t quite swept the market yet. The Google-powered browser has still managed to show...
Google to Chrome Users: Calm Down – The Omnibox Is Safe
Google has long been a fan of minimalistic designs that get right to the point. The Google search engine was nearly revolutionary for this tendency,...
Would you report a competitor to Google?
I was recently involved with an interesting situation with (yet another) large brand falling out of the good graces with Google. For those playing along...
Attention Traditional Companies: Stop Trying!
For the past couple of weeks, I’ve been hesitant on writing this article because I felt that I might end up feeding the ranting mill,...
To Improve Search Quality, Google Must Penalize Sources of Link Pollution
If you’ve been in SEO for more than a few weeks, it’s a safe bet you’ve seen poorly moderated blog comments or forum threads that...
Why the SEO Industry Changes So Often
Let’s face it the SEO industry is a lot like a runaway train at times and all you can really do is just hold on...
Stay.com: Searching for Mr. Good Travel
Norwegian travel startup Stay.com, was the proverbial “toast of travel town” at the end of last year. Moreover, judging from today’s release of their version...
SearchFest 2011 Interview: Matthew Brown
Matthew will be speaking about “Advanced On-Site SEO” at SearchFest 2011, which will take place on February 23rd at the Governor Hotel in Portland, Oregon....
Ad Text Evolution: 5 Changes to Your AdWords Ads & How They Affect Your Bottom Line
There’s a lot going on over on the AdWords product development team. Keywords are dying, new AdWords features are rolling out all the time, campaigns...
Using Drupal? Here’s the Best Modules for Onsite SEO Optimization
Without a doubt, Drupal is one of the most popular content management systems around; there are millions of websites using it. Many users face one...
The Power of Unique Product Descriptions
Whether it’s online or offline, words help sell products. If you are setting up an e-commerce store you should take the time to really focus...
Is Long Tail SEO Really SEO?
I’ve had many discussions with others in the SEO arena over the years regarding the value of long tail SEO. But until this weekend I’ve...
Internet Marketing as a Team – 10 Steps to Success
When it comes to working on an internet marketing project, are you the strong solo player or do you work well interacting with other internet...
JC Penny’s Black Hat SEO Backfires
You probably have heard the black hat search engine optimization (SEO) tactics JC Penny’s pursued in order to be ranked well for various search terms...
Good Metrics to Determine the Link Value: NOT Toolbar PageRank
If you asked me to name the biggest irritation that I encounter when dealing with links, I’d have to say that it’s the belief that...
Travel Technology Europe & THack – Instigating Creativity
Tnooz THack initiative promotes innovation, momentum, and maybe the “edge” the next great travel giant wants. Tnooz Co-founder Kevin May explores what’s next. Technology touches...
10 Local Search Tools I Simply Can’t Live Without
If you were to ask me what the biggest let down in the local search industry was a year ago, I would have answered without...
Keywords, Domain Names and the Foreign Language Internet
Logo.com was sold in November for $500,000. Whilst we could talk all day about whether any domain name is worth that much money (for the...
The Ancillary Benefits of Call Tracking
Call tracking is nothing new, but it can often be overlooked with all the set up options available for an online marketing campaign. Call tracking...
For Keyword Targeting in Paid Search, Beware The Galaxy Effect
Are you targeting the entire universe of prospective customers via your paid search campaigns? If you are unsure, you’re not alone. There are many factors...
Mother Jones and the A/B Test
The other day I was reading the latest Mother Jones and came across an interesting note from the editor. They talked about the importance and...
The Details of Google Honeycomb Spread
Google’s Honeycomb OS went head-to-head with Apple’s “Daily News” for release parties, showing off the details of its interface for both users and developers in...
How Should Google Spread Word About Google?
Before I started writing about Google, Bing, Yahoo, and all the rest, I didn’t even know about the existence of half their services. This wasn’t...