SEO Strategy
Get the latest advice from experienced SEO professionals about crafting and executing an effective SEO strategy.
Rank Trackers Find Google Results About One Word Of A Query
Rank tracker data shows unrelated Google results that follow one word of the query, mostly below the top spots. Here’s how to check a drop.
AI Knows Your Brand – It Rarely Puts You On The Shortlist
Measure whether AI recommends your brand to buyers, fix outdated sources, and turn shortlist visibility into customer relationships your CFO can value.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
How To Remove Negative Search Results: What 22,620 Links Reveal
Learn how to address negative search results and identify which links can be removed or hidden effectively.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.
Why Google Search Updates Cannot Be Judged During Early Rollout
Avoid costly site changes during a Google spam update by separating early ranking volatility from lasting losses and setting clear milestones for leadership.
The Business Case For SEO Is Changing; Budget Justifications Should Too
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.
Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows
Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error.
Why Agencies Lose Clients In The First 90 Days (And How To Stop It)
Most client churn happens in the first 90 days, not month six. This phase-by-phase onboarding framework shows agencies how to keep clients engaged and retained.
ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together
OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.
How To Build Local Pages AI Systems Can Find And Trust
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
The 2003 Framework That Was Already Doing Query Fan-Out
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.
ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity?
Giving Perplexity less weight in AI search tracking can prevent distorted visibility scores without erasing useful competitive signals.
How AI Is Reshaping Search Intent – What 2 Studies Reveal
Search intent is fracturing across AI Mode, video platforms, and zero-click results and Google’s own metrics reveal what actually earns clicks now.
Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
The Next AI Protocol Won’t Save Your SEO Strategy
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol.
How To Become A Strategic Partner & Keep Clients Years Longer
Client-agency relationships now average seven years, but only when agencies act as strategic partners instead of task-completing vendors clients can replace.
Why International SEO Needs Machine-Recognizable E-E-A-T
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize.
Why Search Volume Is Screening Out Your Best Content Opportunities
AI assistants turn contextual prompts into multiple queries, making buyer decisions and sub-questions more valuable content targets than raw keyword volume.
9 AI Search Myths, Debunked by 15 Million Data Points
Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings.
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility.
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does.