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Google Relaunches AI Image Creation With New Safeguards

Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality.

  • Google relaunches AI image generation with improved quality and safeguards.
  • New model restricts generation of identifiable individuals and minors.
  • Rollout begins with Gemini Advanced, Business, and Enterprise users.
Google Relaunches AI Image Creation With New Safeguards

Google has announced the relaunch of its AI image generation capabilities, addressing previous issues and introducing new safeguards.

The company’s latest image model, Imagen 3, will be rolling out to users of its Gemini AI platform in the coming days.

Key Updates:

  • Imagen 3 offers improved image quality and prompt understanding.
  • New safeguards aim to prevent problematic outputs.
  • Image generation of people to return, with limitations.

Addressing Past Controversies

In February, Google suspended its AI image generation feature after users reported historical inaccuracies in generated images.

Dave Citron, Senior Director of Product for Gemini, stated that Google has “worked to make technical improvements to the product, as well as improved evaluation sets, red-teaming exercises, and clear product principles.”

New Capabilities & Limitations

Google claims Imagen 3 can generate high-quality images across various styles, from photorealistic landscapes to stylized artwork. The model boasts improved text rendering and a better understanding of complex prompts.

However, Google has implemented the following restrictions:

  • No generation of photorealistic, identifiable individuals
  • No depictions of minors
  • Restrictions on excessively violent, gory, or sexual content

Rollout Plans

The new image generation features will initially be available to Gemini Advanced, Business, and Enterprise users, starting with English language support. Google plans to gradually expand to more users and languages.

Other AI Developments

This relaunch comes alongside other Gemini updates, including:

  • Custom “Gems” allowing users to create specialized AI assistants
  • Expanded availability of Imagen 3 across Google’s AI products

Google’s careful approach to relaunching image generation highlights the challenges balancing innovation with responsible development.

However, the company admits it isn’t a solved problem, stating, “not every image Gemini creates will be perfect.”

Category News Generative AI
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SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...