Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance

Understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies. 

Let us help.

Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search.

We provided a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.

You’ll learn tips for:

• Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.
• Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
• Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.

With Shaubhik Ray, we gave the knowledge and tools necessary to excel in holistic search measurement. We also shared marketing strategies that are data-driven, aligned with business goals, and poised to lead your organization to success.

View the slides below, or check out the full webinar for all the details.