LinkedIn is rolling out an array of new features for business pages.
These updates can help you showcase your business’s brand identity, values, and offerings while utilizing advanced publishing and community-building tools.
Learn how these innovative features can enhance your LinkedIn marketing efforts.
1. Update To Scheduled Posts
One of the new features lets you plan your business page posts up to three months ahead for steady interaction with followers.
Screenshot from: LinkedIn, March 2023.Available now on desktop, this feature will come to mobile soon.
2. Audio Events
LinkedIn is introducing live, audio-only discussions, eliminating reliance on external broadcasting applications.
Screenshot from: LinkedIn, March 2023.This versatile, casual approach fosters audience connections and can position your organization as an industry authority.
Listeners can engage in the discussion through emojis and request to speak if they wish to contribute verbally.
3. Automatic Job Posting
For businesses with fewer than 1,000 employees, LinkedIn now offers an automatic job posting feature.
Screenshot from: LinkedIn, March 2023.Once activated, the platform will automatically share one open role daily as a pre-scheduled post. The posts can be edited after they’re shared.
The feature excludes what LinkedIn categorizes as “basic jobs.”
4. Following Pages As A Page
LinkedIn Pages can now follow other Pages, making it easier to join chats related to your field with a feed dedicated to content from the businesses you’re following.
This feature aims to help businesses work together, share ideas, and create strong online communities of professionals.
In Summary
LinkedIn’s latest features for business pages offer new options to share content, connect with people, attract new talent, and keep up with industry chatter.
By leveraging these tools, you can improve your B2B marketing efforts and strengthen your online presence.
