Online local search firm Grayboxx which was succeedingly rolled out in 5 major cities the past five months has finally come out of the box and is now available across the United States. With the national version comes new features and data topped by what it claims as “neighborhood-recommended” local search engine technology.
Using its Preference Score Technology in providing useful and accurate local search results, Grayboxx will provide its users with more than 185 million automated rankings and recommendations.
Grayboxx founder Bob Chandra describes its PreferenceScore Technology as a tool that “provides a way to easily poll a community’s interest and preferences in a local business, anywhere, anytime.”
“Local search services that rely solely upon user-generated reviews do provide useful information, but there is a huge gap between the number of available reviews and the number of local businesses in the United States. Grayboxx’s depth and breadth of automatically generated local business rankings and recommendations reliably fills this gap,” says Chandra.
Grayboxx’s PreferenceScore system aggregates non-personally identifiable information about millions and millions of everyday business transactions. From these identified transactions Grayboxx’s technology determines which business establishments are highly recommended by customers themselves.
Grayboxx’s PreferenceScore system aggregates non-personally identifiable information about millions and millions of everyday business transactions. From these identified transactions Grayboxx’s technology determines which business establishments are highly recommended by customers themselves.
So, what a user get from Graybox search results are listings of customer recommended and ranked establishments. This in a way puts premium on the quality of search results serve by Grayboxx.
Just think of the Graybox local search engine as your usual human-powered search engines with a focus on local business directories.
For clearer picture of how Grayboxx works, check out this comparison of results for the search “public golf course” between Grayboxx and Yahoo search.
You have to give credit to a search engine company like Grayboxx for putting up an alternative search engine that would go up against major search engine giants. From the looks of the Grayboxx portal, it seems a pretty neat and well organized search engine portal. If you’re into human-powered search engine, you might find Grayboxx indeed useful.
