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Branded Keyword
When a user’s query includes an exact match, or variation, of a specific company or brand name.
For instance, “Search Engine Journal,” “SEJ,” “SearchEnginejournal.com,” and “Search Engine Journal SEO 101 Guide” are a few examples of branded keywords.
FAQ
How do you Optimize for Branded Keywords?
Keep your website and content optimized and, when possible, include your branded keywords to other keywords that are associated to your product or service.
Why are Branded Keywords important for SEO?
Branded keywords are associated with trust and authority for your brand. Maintaining good online reputation, and keeping your website full of high-quality and useful content for your audience helps SEO.