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Top Definition

Unnatural Link

1: Any link Google identifies as suspicious, deceptive, or manipulative.

FAQ

Why are unnatural links bad?

Unnatural links are bad links – they are used to manipulate the ranking of webpages in search engines.

They can be bought or built by spammers so Google takes action towards websites with these.

How do you remove bad links from your website?

The first step is to identify bad links. Then you can disavow links that you are responsible for.