This year’s selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure from AI and the erosion of organic search.
The following SEO podcasts have been chosen for their grasp of what’s happening right now, publishing frequency, and willingness to embrace a more expansive perspective on all aspects of search marketing.
1. Crawling Mondays by Aleyda Solis
- Host: Aleyda Solis.
Crawling Mondays is by International SEO specialist Aleyda Solis. Her podcast covers the latest news related to SEO every Monday.
Aleyda also publishes special episodes on topics that matter to digital marketers. Recent episodes featured an interview with Danny Sullivan, a discussion on whether ecommerce sites should produce informational content, how to to achieve programmatic content that’s not spammy and an in-depth discussion of JavaScript SEO.
Available on Apple, Spotify, and YouTube
2. Good Signals SEO Office Hours Podcast
- Hosts: Michael Chidzey, Jo Turnbull, Ruth Turnbull.
The affable hosts of the Good Signals SEO Office Hours podcast step into the gap left by Google’s essentially defunct SEO Office Hours show, offering their own take on discussing user-submitted questions. Every week features different guests, lending each episode a fresh perspective on SEO and a sense of community.
Watch on YouTube.
3. SERPs Up
- Hosts: Crystal Carter & Mordy Oberstein.
SERPs Up is a Wix SEO podcast focusing on questions and how-to’s relevant to publishers, in-house teams, agencies, and freelance search marketing professionals. They publish episodes weekly, with each episode lasting about thirty minutes, making them easy to commit to during those small pockets of free time.
Each episode covers a novel topic useful to most professionals. Recent episodes have focused on subjects like unifying offline and online marketing, thinking beyond algorithms, whether there’s such a thing as too much data, and email marketing.
Listen to the SERPs Up podcast on Amazon, Apple, and Spotify
4. The Majestic SEO Podcast
- Host: David Bain
The Majestic SEO Podcast is a long-running and prolific podcast hosted by David Bain. It focuses on a diverse range of topics that are directly and indirectly related to SEO, including accessibility, user experience, AI search trends, and SEO itself. Their treatment of SEO is expansive, covering topics ranging from mining the sales team for customer insights to omnichannel marketing and examining what the phrase ‘Expert Content’ really means.
Host David Bain also looks ahead at developing trends by exploring concepts like agentic AI. Some episodes take a broader approach, stepping outside traditionally considered SEO topics—such as an interview with a psychology expert on how psychological principles could be applied to SEO.
SEO is a highly subjective field, and it’s easy for biases to narrow the range of discussion. That’s why it’s refreshing that Bain takes an expansive approach, welcoming a wide variety of guests and perspectives to the Majestic SEO Podcast.
Available on Spotify and YouTube.
5. Webcology
- Hosts: Jim Hedger and Kristine Schachinger.
Kristine Schachinger and Jim Hedger, hosts of one of the longest-running SEO podcasts, discuss the latest news and issues top of mind in the SEO community. Both hosts have decades of experience and draw from a deep well of knowledge, giving each topic the benefit of their considerable expertise.
Listen to new episodes on Apple, Spotify, and RedCircle.
6. The SEO Mindset Podcast
- Hosts: Tazmin Suleman and Sarah McDowell.
Hosts Sarah and Tazmin publish a weekly podcast about the experiences of life as a search marketing professional. Recent episodes discuss how to create a successful conference speaker pitch, how to enjoy networking, and how to make time for breaks. Google and its competitors never sleep. How does one keep up while also balancing career growth and personal fulfillment?
Covering both the personal and professional sides of the industry, their discussions provide insights, advice, and relatable stories for listeners navigating similar paths.
Listen to the SEO Mindset Podcast at Amazon Music, Apple, and Spotify.
7. IMHO SEO / SEO Pioneers
Host: Shelley Walsh
IMHO is a bi-weekly show where experts offer their ‘IMHO’ on current topics to get a diverse range of approaches and perspective to the same topics. The short format is around 15 minutes aimed at time-poor marketers who don’t have an hour to spare but want to keep up with expert opinions in SEO.
Recent topics include discussions about how AI is impacting SEO with guests such as Pedro Dias, Mark Williams-Cook, Dawn Anderson, Jono Alderson, Arnout Hellemans, Crystal Carter, and more.
Also worth listening to is the less regular SEO Pioneers series where Shelley interviews search marketing experts, about the history of SEO. It’s a great way to understand what’s happening from the unique perspective of experience and time.
John Mueller even credited the show as ‘one to watch’ on Google Search News.
Listen and watch both IMHO and SEO Pioneers on YouTube.
8. Near Memo Podcast
- Hosts: Greg Sterling, Mike Blumenthal.
The Near Memo podcast discusses Local Search SEO, covering both current developments and broader industry trends. Recent episodes have explored Google Business Profile (GBP) issues, AI’s role in local search, and the growing challenge of review fraud, providing insights that help businesses and marketers stay on top.
Recent episode topics explored Google Business Profiles, new Google Maps features, and navigating Google reviews. Hosts Greg Sterling and Mike Blumenthal bring decades of experience to the podcast, and it shows.
Listen at: Amazon, Apple, Pandora, Spotify, YouTube.
9. Marketing O’Clock
- Hosts: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Julia Meteer.
The Marketing O’Clock podcast delivers news and insights about paid advertising, as well as topics related to search and eCommerce. In an industry that can sound like an echo chamber, Marketing O’Clock offers its own unique blend of news, making it a great way to keep up with current events that may have been overlooked. Recent topics include Instagram’s new advertising format that enables creators to get paid and Bitly’s addition of interstitial advertising to shortened URLs.
Their podcast is released every Friday. Add it to your calendar and tune in to the latest episodes.
Listen to new episodes on Apple, and Spotify, and YouTube.
10. Google Search Off The Record
- Hosts: Gary Illyes, John Mueller, Lizzi Sassman, Martin Splitt.
Search Off the Record is an informal podcast about search and SEO from Google’s perspective. Topics range from a behind-the-scenes look at search crawlers and indexing to the considerations that went into rewriting Google’s SEO Starter Guide, search ranking updates, and the concept of quality in search.
Two factors make Google’s podcast notable:
- Variety: There’s no other podcast that relates search and SEO from the search engine’s point of view.
- Authoritative source: The fact that it’s created by Google is a compelling reason to tune in.
The podcasts tend to ramble in the beginning with some extended banter and kidding around. But once the hosts get going, the insights start.
Available on Apple Podcasts, Spotify, and in the Google Search Central YouTube channel.
11. EDGE Of The Web
- Host: Erin Sparks.
Edge Of The Web offers a roundup of the week’s SEO news with coverage of topics like Google updates, LinkedIn analytics, content authenticity, and Meta advertising, plus guests like Paula Mejia of Wix, Lidia Infante, and Britney Muller.
Available on Apple Podcasts, Spotify, and YouTube.
12. Search With Candour
- Host: Jack Chambers-Ward.
UK-based Jack Chambers-Ward hosts a wide-ranging SEO podcast that sometimes offers challenging points of view, proving that SEO is a truly subjective topic. Recent episodes featured guests like Mordy Oberstein discussing branded search and a lively discussion with Itamar Blauer about Google and AI Search, raising the question of how much trust must erode before Google starts losing market share. Some of the topics explored invite different perspectives, and the podcast is at its best when embracing that dynamic.
Listen on Apple, Spotify, and watch on YouTube.
13. Clarity Digital Podcast
- Host: Al Sefati
Clarity Digital podcast is a relatively new podcast that’s been highly active for the past few months. Its guests have decades of experience across a range of marketing topics that cover SEO and adjacent topics, reflecting the reality that modern SEO and marketing are intersecting more now than at any other time in search marketing history.
Recent episodes covered AI’s role in writing with Amanda Clark, branding and SEO strategies with Ash Nallawalla, and modern social advertising tactics with Akvile DeFazio.
Watch the podcast on YouTube.
2025 SEO Podcast Shows
There are a few new additions this year, and a few dropped off because they stopped publishing. This year’s list is the strongest to date because of the high quality of the commentary and the wide topics covered which will appeal to search marketing professionals, business owners and creators.
More resources:
- The Definitive Guide To Podcast Intros
- Top Podcasting Secrets & Shows For Digital Marketers & Beyond
- The Search Engine Journal Show
Featured Image: Jacob Lund/Shutterstock
