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AI Overviews Explained: Expert Embedding Techniques For SEO Success

Wednesday, August 28 at 2 pm ET

AI Overviews are here, and they’re making a big impact in the world of SEO. Are you up to speed on how to maximize their impact?

Join us as we dive into the fascinating world of Google AI Overviews and their functionality, exploring the concept of embeddings and demystifying the complex processes behind them. We’ll discuss how embeddings are created using techniques like Sentence-BERT, capturing semantic relationships between words and DOM structures.

We’ll also cover which measures play a crucial role in how Google AI assesses the relevance of different pieces of content, helping to rank and select the most pertinent information for AI-generated responses.

You’ll walk away with:

An understanding of the technical side of embeddings & how they work, enabling efficient information retrieval and comparison.
Insights into AI Content curation, including the criteria and algorithms used to rank and choose the most relevant snippets for AI-generated overviews.
A visualization of the step-by-step process of how AI overviews are constructed, with a clear perspective on the decision-making process behind AI-generated content.

With Scott Stouffer from MarketBrew, we’ll show you their AI Overviews Visualizer, a tool that deconstructs AI Overviews and provides an inside look at how Snippets and AI Overviews are curated.

If you’re looking to clarify misconceptions around AI, or looking to face the challenge of optimizing your own content for the AI Overview revolution, then you won’t want to miss this webinar.

Bring your questions around the mechanics of AI Overviews to the presentation, Scott will be answering them LIVE following the webinar!

Unable to make it that day? Save your seat anyway and we’ll send you a recording after.

Speakers

Scott Stouffer

Co-Founder + CTO, Market Brew

Host

Heather Campbell

Director of Marketing,
Search Engine Journal