Beyond ROAS: Aligning Google Ads With Your True Business Objectives
How do you make every PPC ad dollar deliver more?
What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)?
Are you using value-based bidding to its full potential?
If not, don’t worry. In this upcoming webinar, you’ll get:
- Smarter ways to measure PPC success.
- Tested, powerful bidding strategies.
- Real, bigger business impact.
These insights will help you shift focus from vanity metrics to meaningful results, like revenue, customer lifetime value, and long-term growth.
Learn How To Get More From Every Ad Dollar
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
You’ll Learn To:
- Understand what newly updated smart bidding can do.
- Leverage first-party data to maximize value-based bidding.
- Use testing frameworks to refine and scale what works.
Optimize for outcomes that matter, not just metrics that look good.
Join Justin Covington, Director of Paid Channels Solutions at iQuanti, as he breaks down the Google Ads changes and show you how to use value-based bidding to drive measurable results.
From campaign structure to audience strategy, you’ll leave this webinar with practical steps you can apply immediately to start optimizing your paid ads for the metrics that matter most.
Register now to get clear, tactical guidance for aligning your ad strategy with your business goals.
Can’t attend live? Register anyway, and we’ll send you the full recording to watch on your schedule.
Speakers
Justin Covington
Director, Paid Channels Solutions at iQuantiHost
