How Expert Brands Are Winning At Lead Gen Right Now
Building a quality pipeline is a challenge, and Google isn’t making it any easier.
Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority.
During this webinar you’ll learn about channels and tactics that are working, and some of the common missteps we see brands making over and over.
Come prepared to take notes on the importance of customer journeys, how to build a customer-centric culture across all teams, and what to expect when working with third parties.
Plus we’re sharing case studies. Get an insider’s view into lead gen campaign successes and failures for ourselves, and our sponsors.
Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time.
Key takeaways:
- The best ways to attract and nurture your leads through every step of their journey.
- How to support your team, or an agency, to execute these strategies effectively.
- What to do after the lead hits your workflow. Pitfalls to avoid, what’s working, what’s not, and how to set up effective nurture campaigns.
With our very own Heather Campbell and Brent Csutoras, we’ll explore how to evolve your strategy based on an ever-changing set of standards.
If you’re looking to create a holistic and consistent approach that will grow your lead gen efforts to new heights, then you don’t want to miss this webinar.
Have questions? Be sure to show up live to ask them in our LIVE Q&A following the presentation!
Speakers
Heather Campbell
Director of Marketing, Search Engine Journal