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Q2 SEO & AI Update: How To Track & Optimize AI Search Performance

Thursday, March 27 at 2 pm ET

Are you tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity?

With Google’s evolving search landscape and the rise of AI-powered search, traditional SEO tracking methods are no longer enough. Join us as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results.

You’ll learn:

How to track your performance on AI-powered search engines like ChatGPT and Perplexity.
The best tools and techniques for monitoring AI-driven search rankings.
How to set up scrapers—both manually and programmatically—to analyze AI search visibility.

With insights from Ariel Shulman, VP of Product at Bright Data, we’ll walk through a live demo showing how to track AI search results and extract meaningful insights.

We’ll also share actionable strategies to improve uptime, ensure data accuracy using APIs, and prepare for future SERP disruptions.

Stick around for a LIVE Q&A, where you can get your questions answered by our experts.

Can’t make it live? No problem—register now, and we’ll send you the recording so you don’t miss out!

Speakers

Ariel Shulman

VP, Bright Data

Host

Heather Campbell

Director of Marketing at Search Engine Journal