YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching.
The new hook generator is the most eye-catching tool, which offers suggestions for engaging video openings.
Below, I’ll break down the new features and explain how they can improve video performance.
YouTube’s New AI Hook Generator
Video hooks are the first moments in a video that grab the viewer’s attention. With shorter attention spans and more online competition, strong hooks are essential.
YouTube’s new AI tool provides three hook suggestions that can help creators capture their audience quickly.
1. Statement Hook
This hook uses a strong statement to address a common problem. For example, a statement might say, “Stop letting creative block control you. I’ll show you how to beat it for good in this video. Let’s get started.”
2. Visual Hook
The visual hook guides creators to use striking imagery. One suggestion starts with an extreme close-up of a blinking cursor, then zooms out to reveal a messy desk and a frustrated face, ending with a bold brushstroke on a canvas.
3. Action Hook
This hook is all about movement.
YouTube’s example suggests using a hand crumpling paper and repeatedly tossing it in the trash, then quickly changing to a fresh start as the hand picks up a new sheet and begins to draw.
See an example of the interface below:
Screenshot from: YouTube.com/CreatorInsider, March 2025.Additional Inspiration Features
While hooks are the main highlight, YouTube has introduced two other tools.
Brainstorm from Anywhere
YouTube notes that creators often get new ideas while checking performance data or reading audience comments. This tool uses data from past videos to suggest new content ideas, making brainstorming easier as you work.
Quick Saves
The quick saves feature lets creators save ideas directly from the brainstorming list. This helps you capture inspiration when it strikes without breaking your creative flow.
See each of these tools in action in the video below:
Availability
These new updates are part of YouTube’s growing Inspiration Tab in YouTube Studio. The tab now helps creators with hooks, video outlines, titles, and thumbnails.
The full Inspiration suite is available on desktop for most creators worldwide. However, due to local regulations, it’s not yet available in the European Union, United Kingdom, or Switzerland.
Implications for Content Strategy
YouTube does warn that “AI-generated content may be inaccurate or inappropriate, vary in quality, or provide information that doesn’t reflect YouTube’s views.”
Even so, these tools provide a helpful base for creators to build on and refine.
As online competition grows, these AI-powered features come at the right time. They offer a practical way to engage viewers better and optimize video performance.
Featured Image: Best Smile Studio/Shutterstock
