Ask A PPC: Is Google Ads Still Good Value For Money For Low Budget Accounts?
Learn how to make Google ads for low budget work for you, even with limited spending, to achieve your marketing goals.
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Mapping Digital Marketing KPIs To Business Outcomes
Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights.
Google’s AI Shopping Tools Transform Ideas Into Real Products
Google has launched AI shopping tools that help customers find real clothing items based on generated images.
CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy
Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search.
Google Business Profile Update: QR Codes For Review Pages
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page.
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries.
CheggMate
Is Chegg facing an inevitable decline due to AI? Discover the nuances behind its revenue drop and industry changes.
Google’s AI Shopping Tools Transform Ideas Into Real Products
Google has launched AI shopping tools that help customers find real clothing items based on generated images.
Google Business Profile Update: QR Codes For Review Pages
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page.
How Google, ChatGPT, & DeepSeek Handle YMYL Queries
A new study examines how Google, ChatGPT, and DeepSeek vary in handling health, legal, and political queries.
Google On Low-Effort Content That Looks Good
Google’s John Mueller shares his thoughts on low-effort content that “looks good”
Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews.
Google’s VP of Ads and Commerce Outlines 2025 Priorities
Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts.
CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy
Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search.
Google Business Profile Update: QR Codes For Review Pages
Google launches QR code feature for Business Profiles, making it easier to send customers directly to the review page.
Google On Low-Effort Content That Looks Good
Google’s John Mueller shares his thoughts on low-effort content that “looks good”
Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews.
Google AIO Is Sending More Traffic To YouTube
New data shows that YouTube citations in Google AI Overviews are growing by as much as 36% every month
Google AI Overviews Trending Toward Authoritative Sites
Google’s AIO is increasingly favoring a shrinking set of authoritative websites for topics like health, B2B technology and insurance
Google’s VP of Ads and Commerce Outlines 2025 Priorities
Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts.
10 Google Shopping Product Feed Optimization Tips & Tricks
Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes.
How To Navigate Performance Fluctuations In Google Shopping Campaigns
Learn how to navigate the ups and downs of Google Shopping campaigns. Find out how to troubleshoot performance fluctuations and communicate effectively with clients.
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales.
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Protect your marketing budget from click fraud scams. Learn how to detect and combat sophisticated click fraud tactics effectively in Google Ads.
13 Google Ads Settings To Check When Running International PPC Campaigns
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes.
Building Trust In The AI Era: Content Marketing Ethics And Transparency
Learn how to thrive in the content overload era with ethical content marketing practices. Build trust, stand out, and engage your audience with quality content.
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Enhance your marketing strategies with content knowledge graphs. See how they improve semantic and AI-driven search experiences.
7 Content Writing Trends For 2025
Explore the latest content writing trends. Learn how to use them to create valuable and engaging content that stands out and attracts readers.
17 Expert Tips For Content Writing In 2025
Get insider knowledge from top content marketing professionals. Discover strategies and tips for creating impactful, attention-grabbing content in the age of AI.
Marketing Calendar 2025 With Template To Plan Your Content
Take the guesswork out of your marketing planning with our 2025 marketing calendar. Easily customize and reference key dates to create a successful content strategy.
Wikipedia And SEO: Everything You Need To Know
Explore the impact of Wikipedia on SEO and Google’s Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking.
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
YouTube SEO Study: Factors That Correlate With Top Rankings
By Matt G. Southern
YouTube SEO study finds common factors shared by top-ranked videos. Here’s what you need to know.
YouTube Details Changes Coming To Mid-Roll Ads On May 12
By Matt G. Southern
YouTube revamps mid-roll ads to target natural breaks, offering hybrid placement options that reduce viewer disruptions.
TikTok Drives $6 Billion in Mobile Purchases, Doubling Rivals
By Matt G. Southern
TikTok leads mobile spending with $6B in purchases as study shows 70% of platform shoppers convert after viewing content.
LinkedIn Rolls Out Email Metrics For Newsletter Publishers
By Matt G. Southern
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates.
Does Google Traffic Affect YouTube Recommendations? What To Know
By Matt G. Southern
YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views and watch time.
Facebook Now Deletes Live Videos After 30 Days
By Matt G. Southern
Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal.