How Google Protects Searchers From Scams: Updates Announced
Google’s AI-powered security now blocks 20x more scams in search results, Chrome, and Android.
Latest
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Understand how Google Ads automation works and how to shape your ad copy for better performance.
Google Disputes News That Search Engine Use Is Falling
Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption
Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.
Factors To Consider When Implementing Schema Markup At Scale
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes.
Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans.
Google Disputes News That Search Engine Use Is Falling
Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption
Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.
WordPress WooCommerce Bug Causing Sites To Crash
A WordPress bug is causing fatal errors on WooCommerce sites, resulting in widespread outages.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Google’s Walled Garden: Users Make 10 Clicks Before Leaving
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.
Google Disputes News That Search Engine Use Is Falling
Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption
Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
Factors To Consider When Implementing Schema Markup At Scale
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes.
Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
It’s not your SEO strategy. It might be the hidden silos that choke ROI, delay execution, and derail even your best-laid digital plans.
Testing Google’s Post-AIO Traffic Claims
Dive into the findings on AI Overviews and Google Search. Is the promise of growing web traffic being fulfilled?
Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency
Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Understand how Google Ads automation works and how to shape your ad copy for better performance.
It’s Official: Google Launches AI Max for Search Campaigns
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more.
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
Google Now Allows Top Ads To Appear At Bottom Of Search Results
Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality.
Navigating The Complexities Of International PPC Working With Agencies
Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
Master Your Message If You Want To Create Better Brand Content
Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
What Content Works Well In LLMs?
Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic.
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Is your content working as hard as it should? Learn how to amplify your reach with a multi-channel strategy that delivers results.
PPC
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
MAY EBOOK HIGHLIGHT
Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance
This ebook will teach you how to:
- Uncover Customer Insights
- Improve Marketing Messaging
- Optimize Your Lead Generation Funnels & Customer Journeys
- Reduce Friction & Increase Conversions
- Increase CLV & Lifespans
Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
Ask An SEO: My Content Can’t Be Seen When I Disable JavaScript – Will This Affect My SEO?
Ask An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency?
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
YouTube Tests AI Overviews In Search Results
By Matt G. Southern
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
By Matt G. Southern
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
By Matt G. Southern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
LinkedIn Launches New Creator Hub With Content Strategy Tips
By Matt G. Southern
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides.
15 Proven Tips To Get More Social Media Followers
By Matt G. Southern
Looking to increase your social media followers? Check out these 15 practical tips to grow your online presence.
10 New YouTube Marketing Strategies With Fresh Examples For 2025
By Greg Jarboe
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant.