Blended Search : How B2B Companies Can Benefit
There’s a craze sweeping the search engine marketing world, but thus far B2B marketers have been slow to catch on. In 2007, the leading general...
Julie Mason
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Julie Mason is the General Manager for Kellysearch.com, the leading vertical search engine, with more than two million company listings from over 155 countries.
Articles
5 More Free Tools To Improve Search Engine Optimization
As we mentioned in our last article, 5 Free Search Engine Optimization Tools Available Online, analytics can be a great way to evaluate and improve...
Vertical Search & Tapping the B2B Tech-Buyer Market
The B2B audience: we know their needs are not being entirely met by general search engines and they are the buyers with the largest budgets....
Practical Guide to Website Key Performance Indicators (KPI’s)
When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to...
Weighing in on PPC vs. Non-PPC Advertising
The question of whether pay-per-click (PPC) or non-pay-per-click (N-PPC) advertising offers the better return on your online investment is one that search-engine marketers continue to...
Practical Guide to Vertical Search Advertising
Vertical search engines (VSEs), or specialized search engines, are becoming increasingly popular, and e-marketing reporters and search engine industry analysts have deemed vertical the “hottest...