Should You Write a White Paper for Content Marketing?
One method of content marketing that everyone might not think of initially is creating a white paper. Publishing a white paper can have huge benefits...
About
Kevin Gibbons is founding director at Quaturo, a content marketing agency in London, and frequently writes/speaks within the search industry at various blogs and events.
Articles
How to Use Discounts in Online Marketing
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their...
Why SEO is Best in Recession
Yes, the country’s back in recession and we’re all doomed to spend the next 10 years wandering through an economic wasteland. Or are we? Now’s...
What Customer Services Can Learn from SEO
The principles guiding search engine optimisation are sound business goals for all areas of a company, including customer service. From showing off how local you...
How to Make Sure Your Visitors Buy
You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website?...