1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports
Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date.
About
See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, and AI for over 13 years.
Articles
Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse
Google’s August spam update rolls out as generative UI reaches AI Overviews, websites get a new button, and Reddit’s ChatGPT citation share falls.
Google’s Generated Interfaces Could Compete With Tool Pages
AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons.
Google Expands Personalization Across Search, Discover & News
Google is rolling out a new embeddable Preferred Sources button, natural language Discover controls, and customizable audio briefings in the Google News app.
Why Reddit’s ChatGPT Citation Drop Isn’t Fully Explained
New Promptwatch data shows a sharp drop in Reddit’s ChatGPT Search citations this month.
Google Expands Generative UI Beyond AI Mode Into AI Overviews
Google’s generative UI, which builds custom visual layouts and interactive tools, has started reaching AI Overviews after launching in AI Mode last year.
Google Finishes Rolling Out The August 2026 Spam Update
Google has finished rolling out the August spam update globally in all languages. Here’s how long it took and what to check in Search Console.
YouTube Changes How It Counts Views On Long-Form & Live
YouTube is changing how it counts views on long-form videos and live streams.
Google Lets You Turn Off Visible Watermarks In Gemini
Google Gemini allows users to disable the visible watermark on AI-generated images, videos, and music, while SynthID and C2PA marks stay embedded.
Llms.txt V2 Adds Formal Markdown Linking For AI Agents
A v2 update to the llms.txt spec has shipped, adding formal link relations that help AI agents locate Markdown versions of pages.
AI Assistants Are Choosing Local Businesses For Your Customers
AI assistants narrow local searches before customers reach a website. See how Google builds those answers and which local signals businesses can optimize.
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse
Google Analytics adds campaign benchmarking, new data on ChatGPT’s index search index, and Google refiles its SerpApi claims with new terms.
Google Brings Gemini 3.7 Flash To AI Mode In Search
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model’s initial release.
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it.
Claude’s Watermark Confirms AI Output, Not Authorship
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn’t mean the text isn’t AI-generated.
Google Gemini Passes 1B Monthly Users, 63% Now Use Voice
Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data.
Google Amends SerpApi Suit With Content Licensing Terms
Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping.
OpenAI Allows Some Health & Finance Ads In ChatGPT
OpenAI’s ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations.
ChatGPT’s Search Index Serves Small Sites Too, Data Shows
New data finds no difference in how OpenAI’s in-house search index served licensed and unlicensed sites.
Anthropic To Mark Claude Text & Files Under EU AI Act Code
Anthropic will embed invisible watermarks in Claude text and sign generated files.
YouTube Adds New Shorts Payout Rules To Partner Program Terms
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline.
Google Announces Campaign Benchmarking In Google Analytics
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses.
Reviews, Reputation & Listings: The Local Signals AI Now Reads
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics.
What Opting Out Of Google’s AI Search Features Means Now
Google’s AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.
Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse
This week’s SEO Pulse covers expanded Search Console social reporting, Ahrefs’ AI-content ranking analysis, AI opt-out implications, and metadata guidance.
Google Opens Search Console Social Reporting To Everyone
Search Console platform properties are now open to everyone worldwide, and Google has published a guide to reading your social and video search data.
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It
Google’s John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.
YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows
Metricool data shows views per long-form YouTube post increased while estimated ad revenue and average view duration fell.
Google’s Illyes Unsure On Shifting unavailable_after Dates
Google’s Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.
AI Opt-Out May Cost Sites A Google Top Stories Spot
Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console.