Schema Markup Didn’t Move AI Citations In Ahrefs Test
An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.
See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, and AI for over 13 years.
An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.
Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites.
Google added more link surfaces to AI Search, but not new reporting for publishers. Studies continue to show lower clicks when AI responses appear.
Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources.
AI tools can build websites fast, but Mueller says they won’t set up your canonicals, sitemaps, or robots.txt unless you tell them to.
Microsoft’s Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.
Google is adding subscription labels, inline links, discussion previews, and desktop link previews to its AI Search experiences.
A lawsuit alleges Google’s AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages.
Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing Live.
Google’s Nikola Todorovic said AI can act “like a kind of a black box” while explaining why machine learning was hard to deploy in Search.
Data shows YouTube, Reddit, and aggregators lost US search visibility after Google’s March core update, while brand and government sites gained.
Ask.com, the search engine formerly known as Ask Jeeves, has shut down. IAC discontinued the search business after nearly 30 years.
Alphabet and Microsoft earnings show search ad revenue growing while Google Network revenue fell to $6.97B, continuing a multi-quarter decline.
Google’s web.dev guidance advises developers to treat AI agents as a distinct visitor type and recommends practices similar to accessibility practices.
Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week’s SEO Pulse.
Aleyda Solis’s Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry.
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.
Alphabet’s Q1 2026 earnings put Google Search revenue at $60.4 billion, up 19% YoY, as Pichai tied AI experiences to higher Search usage.
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot.
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels.
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.
Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim.
Google’s latest Search updates push further into task completion. The reporting surfaces businesses rely on haven’t kept pace.
Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots.
Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow.
OpenAI’s public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance.
Google adds view-through conversion optimization to Demand Gen and expands Commerce Media Suite support.
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.