Hummingbird Pivot and Context Identifiers
With all the recent news regarding Hummingbird, conversational search, and context identifiers, it appears a storm is brewing in the SEO world. Will the culmination...
Todd Bailey
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Todd Bailey has over 20 years of digital marketing strategy development & execution. He is the owner of the PUSHSTAR DIGITAL agency in Burlington, NJ USA.
Articles
Don’t Always Follow. Chart Your SEO Path
In Jayson DeMers recent SEJ post, 10 SEO Industry Trends: A Look at What’s Ahead for SEO at 2013 and 2014, he covers the major...
SEO Bites: Ben Stiller Stars as the Algorithm
As the SEO industry has slowly evolved over the past five years in response to Google’s aggressive initiatives to combat web spam (and those looking...
Alibaba Wants Subsidiary Private but All Businesses Open to Consumer Interests
Facebook recently opened itself to the public while the Alibaba Group (featured in New York Times) may have plans to put itself back in private...
YouTube Analytics: Measuring the Value of Your Video
For the past several years, rich content has been on the rise, and Google subsidiary, YouTube, has remained the undisputed leader of online video sharing....
4 Qualities to Look for in a Good Guest Blogger
I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The...
Help Your E-Commerce Traffic Climb with Pinterest
Every social media site has its own unique theme that captivates online audiences in different ways. With the various new social media sites that emerge...
4 Things We Can Learn About Content Marketing from Daniel Tosh
Like most online marketers, I’m always on the lookout for new tips and tricks. I’m confident in my own theories, but in order to stay...
How Does the Penguin Update Translate Into Brand Forgery?
As the world’s preeminent search brand, Google is largely viewed by the Internet community as a pioneer. Not only did the company re-define the way...
The IPO Has Passed-Facebook Needs to Mobilize Toward the Future
Forget about the Facebook IPO fumbling. Consider Facebook’s lethargic race toward the front of the mobile lines. The uneventful IPO may cause lost investor fervor;...
A Keen Mind in Sheep’s Clothing
Zuckerberg moves almost as fast as you can say “hoodie.” While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing,...
Yahoo ‘Whoops’ Dominoes
Pick a concern, any concern. That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs. Where could the trail...
New Legislation in Congress Supports Facebook User Privacy
A new bill proposed by Eliot Engel (NY-D) and Jan Schakowsky (IL-D) known as the “Social Networking Online Protection Act” is the first legislation in...
The Game of Business
What would you do if you had a Google in your vertical? Would you patiently abide the pecking order? Would you beef up your stock,...
IT Brands Must Make Peace with Green Operations
We (the people of online marketing) are in a good position. We’re online each day; so, it may be hard to notice that more businesses...
Are Patents the New Black for Tech Companies?
Google recently ogled at a plethora of new patents; so, it’s likely its competitors will follow suit, as Microsoft has done on Monday, purchasing more...
Web Engineers Aren’t Fooling About Hacker Preparation
If you opened the printed paper of the New York Times’ business section on Saturday, your vision was breached with copious news of Internet hacking. ...
Google Ducked Ad Spending Before But the Future May Go Differently
Success suits those who attain it. Imagine what Google Inc views look like. It’s likely you’d get pretty comfortable peering from the top. Times must...
Startups Begin ‘About Face’ RE: Facebook
Startups have to learn to walk before running toward success. Take a quick perusal of the Web; you’ll find an endless supply of tips and...
Consumers Need Keep Social Comments Close to Chest to Avoid Identity Theft
Have you considered the unfortunate event of identity theft? A Washington Post article directs attention to a recent report; 36 million people experienced ‘breaches’ in...
Privacy Prompts Public Concern from Web Sites to White House
March 1st is next week, when Google combines privacy policies together, supporting a ‘better’ user experience. The notion of privacy has been a recent, ongoing...
Public and Social Community Remember Whitney Houston
With the passing of International star Whitney Houston there has been tremendous reaction by her many loyal fans and supporters. As most of the reaction...
Numbers Shift but Online News is a Steady Trend
Have you seen the numbers lately? Brands and marketers like to leverage numbers to create a (desired) reception based on reader perception. Obviously, bigger numbers...
Twitter Actions Receive Seesaw Reactions
Twitter announced changes in its privacy policies, which immediately raised concerns for freedom activists in addition to writers and reporters in other lands, who feel...
Facebook Actions – How It Impacts SEO
At the f8 conference in September, Facebook announced the addition of Timeline and Open Graph. These new tools let users tell a more detailed story...
Is Screening the Answer to Censorship Internationally?
Censorship is not a new topic; it has been around in many forms for a long, long time and it looks like it is not...
Do Stock Images Affect Trust?
We have a running joke in our offices about clip art and stock photo. One in particular image continues to populate sites all across the...
Online Giant Expected to Give One Bank Financial Facelift in 2012
As if the brand needed more exposure (aside from its 800-million-plus users), this coming season, we’ll hear a lot of on and offline chirping regarding...
Go Daddy Flip-Flops SOPA Stance Before Boycotters Move Your Domain Day
Go Daddy, the leading domain registrar, changed its position regarding SOPA (Stop Online Piracy Act) late Friday in an apparent attempt at saving face against...
Google Announces Panda Updates Will Resume “Next Year”
Google announced via Twitter that Panda Updates have ceased for 2011 and will resume after the New Year. Perhaps this is an early Holiday gift...