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Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research.
Google’s John Mueller answers a question about diluting the impact of anchor text by using it sitewide.
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google.
Google Discover desktop data was briefly accessible in Search Console. Though no longer available, the data provides insights ahead of the full rollout.
Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic.
Google updated the Googlebot-News documentation to remove wrong information
XML sitemap date manipulation won’t improve SEO, says Google’s John Mueller. Learn why this common tactic wastes resources and what to do instead.
Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal
Explore an exhaustive list of new search engine options and how their technology changes the online search game.
Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth.
Google’s John Mueller explained how to remove a site from the search results without Search Console ownership verification
Noindex tags hiding in your site can prevent search engines from indexing your pages. Google’s Martin Splitt advises where to look for them.
Google quietly announced it will be ending support for a COVID-era structured data type
Google’s Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps.
OpenAI may seek to acquire Chrome if it’s split from Google in the ongoing antitrust proceedings.
Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions.
Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers
SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision.
Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research.
Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO
Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag
Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results.
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
JavaScript-dependent content may not be accessible to search engine crawlers, so make sure all page content can be rendered for best practice.
Google’s John Mueller explains that structured data won’t make a site rank better.
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
Google updated the documentation for their structured data carousels (beta) that are available in the EEA
Think your website is ranking on quality alone? Google’s E-E-A-T framework says otherwise. See why trust, authority, and expertise matter more than ever.
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