According to Facebook’s Q4 earnings call, the world’s leading social network continues to widen the gap between itself the competition. Numbers are up in just about every way they can be measured — with growth in revenue, daily active users, and number of hours of video watched each day.
Facebook reported that an average of 1.04 billion users logged into Facebook each day in December 2015 (end of Q4). This is up from 1.01 billion DAUs in September 2015 (end of Q3). As of the end of Q4 there were 1.59 billion users logging in each month — with 1.44 billion of those users accessing the social network on a mobile device.
The popularity of Facebook Groups shows no sign of slowing down, with 1 billion people using them each month, up from 925 million at the end of Q3 2015.
Video content on Facebook is being consumed more than ever, with 8 million videos being watched each day. That adds up to a collective 100 million hours of viewing. That number is sure to solidify its position as a real competitor to YouTube.
Facebook continues to prove itself as a home on the web for businesses, with a total of 50 million small business Pages on the network at the end of Q4. At the end of Q3, Facebook reported having a total of 45 million small business Pages, which means businesses have created 5 million new Pages over a 3 month period.
The growth of the social media giant throughout 2015 has earned it $17.93 billion in revenue, up 44% from 2014. Perhaps most impressive is the fact that, by the end of 2015, Facebook reported that 80% of its total advertising revenue came from mobile.
With multiple revenue streams, people and businesses flocking to the service in droves, its dominance on mobile, and growing popularity of native video content — all things are coming up Facebook going into Q1 2016.
