Google’s search trends analytics – Google Trends has just added a new feature called Google Trends for Website. If Google trends measures and displays statistics for search keywords in Google whether by specific time frame or even search trends as hot as today (hot trends), Google Trends for website displays traffic for a particular website over a specified time frame.
Google Trends for Website gives traffic statistics similar to Compete, Alexa and comScore. It shows the number of unique view in a simple graphical representation and lets you speficify several websites and Google Trends will display a comparative chart of the unique views of these websites.
Aside from this, Google Trends also shows some additional data which SEM practitioners might find useful. These are the regional statistics which shows a site traffic per region; “also visited”which shows other sites that users visited related to your site; and “also search for” which shows other search terms users used that directs them to your site.
Overall, Google Trends for Website is a pretty simple and yet useful tool. But keep in mind that not all web sites would have their data available when they search for it in Google Trends for Website. Google has a pre-determined volume of traffic that a site should have before it can show relevant site traffic information.
Interestingly, you can’t see the site traffic of YouTube and other Google properties here. But here’s an interesting comparison of site traffic as given by Google Trends for Website for myspace and facebook for May 2008.
