Google just released its Fourth Quarter 2009 Earnings Report and never mind if it didn’t exceed expectations of the Wall Street Journal, it’s still quite an achievement for the Internet’s biggest player. Total earnings for Q4 2009 was at $6.7 billion, and with that Google’s Eric Schmidt couldn’t be much happier.
“Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year. Our performance in 2009 underscored the strength of our management team, the resilience of our business model and the pace of innovation within our product and engineering teams, which continued unabated throughout the downturn. As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web.”
The fourth quarter revenue registered a 17% increase from the same period in 2008.
Here are the other highlights of Google’s Fourth Quarter Earnings Report:
- $6.67 billion in total revenue for Q4 2009, 17% increase from Q4 2008 and
- $4.42 billion revenue from Google Sites, 66% of total revenue
- $2.04 billion revenue from AdSense programs, 31% of total revenue, 21% increase from Q4 2008
- Aggregate paid clicks increased by 13% from 4Q 2008 and 9% from Q3 2009
- Average CPC increased by 5% from Q4 2008 and 2% from Q3 2009
- Traffic Acquisition Costs increased to 1.72 billion, up from $1.48 billion in Q4 2008
