Yesterday, an announcement was made on Google+ that AdWords Editor version 10.5 is now available. The latest version allows users to download product groups, upload and check changes, make bulk edits, and perform other time-saving tasks across Shopping campaigns, online and offline.
Here is a breakdown of the changes and new features:
Shopping campaigns
AdWords Editor now supports shopping campaign management. While you can view and update Shopping campaign settings, campaigns and ad groups can still only be created in the AdWords front end. If you copy or import a Shopping campaign to AdWords Editor, it will be duplicated as a Search Only campaign, without product groups.
Product groups
Product groups are available within a selected Shopping campaign under Targeting. Among other basic tasks, you will be able to do the following:
- Download from or upload product groups to the AdWords frontend.
- Bulk edit product group bids and destination URLs.
- Switch a product group between Biddable and Excluded.
- Import changes to existing product groups with XML/CSV or export to XML/CSV/HTML.
- AdWords Editor doesn’t allow you to create, delete, or pause product groups.
Deleted ads no longer downloaded
AdWords Editor no longer downloads deleted ads. The “Hide deleted ads” setting has been removed.
Conservative or aggressive targeting
Targeting optimization settings (on the Ad Groups tab) for Display Network only campaigns now includes Conservative targeting and Aggressive targeting options.
In-market audiences
The “In-market buyers (ROI)” interests category is now available when assigning audiences in AdWords Editor.
Improvements to reach and performance
This version of AdWords Editor also supports features that improve your reach and performance across the Google Display Network. The new interest category, in-market audiences has been added to the “Assign Audience” drop-down.
For more information, see the full list of changes here.
