Today I was chatting with my friend Derrick Daye of the Blake Project, a branding strategy group. We were discussing the ranking of his company’s blog and its positioning as an industry resource.
The naming of the blog, Branding Strategy Insider, positions the image of their blog, which is also reinforced by contributing articles from marketing masters such as Seth Godin and Jack Trout.
I brought up the point to Derrick that the naming of his blog also helps in its Google rankings, because when people link to his blog, they usually use the words “Branding Strategy” in the text of the link, since the name of the blog is Branding Strategy Insider.
Their blog is ranked #4 in Google for “Branding Strategy” (behind authority sites such as Mozilla.org and about.com) and also highly ranked for other brand oriented terms. And as the blog grows, its ranking and value across the board should also grow.
So, the moral of the story is to use excellent, descriptive, and truthful naming strategy when selecting the name of your web site or blog, because the name not only reflects your value, but also influences the anchor text others use when linking to you.
- Related Story : Domain Names, Blogs & Linking
