Marty Weintraub Joins #MarketingNerds to Talk Psychographic Targeting, Curating Your Audience for Success, and More

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

In this week’s episode of the Marketing Nerds podcast, I spent some time talking with Marty Weintraub of aimClear, about the effectiveness of Facebook marketing, the evolution of purely organic campaigns to now applying paid social amplification to campaigns, and deep dived into using advanced psychographic targeting.

A few topics we covered in this episode include:

• Utilizing advanced psychographic targeting in Facebook campaigns
• Multiple examples detailing the idea of advanced psychographic targeting
• The value proposition of focusing on collecting your own audience pools
• A look back into Marty’s world to discuss the first ‘aha’ campaign in Facebook
• The value of organic social promotion and when amplification can benefit it

To listen to Marketing Nerds with Marty Weintraub and Brent Csutoras:

• Download and listen to the full episode at the bottom of this post
• Subscribe via iTunes
• Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
• Listen on Stitcher

Think you have what it takes to be a Marketing Nerd? If so, message Kelsey Jones on Twitter, or email her at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo: Gil C/Shutterstock.com