Data from a recently concluded study of the mobile media authority, M:Metrics shows that there are around 12.3 million American and European mobile users who access social networking sites through their mobile phones. The study which covers consumer data culled for the month of June also shows the following data on mobile social networking usage per country:
- US mobile social networking users was the largest at 7.5(3.5%),
- Italy follows with 1.3 million (2.8%)
- UK with 1.1 million (2.5%)
- Spain with 751,000 (2.3%)
- Germany (1.9%)
- France (1.7%)
The report also cited Myspace and Facebook as the two social networking sites that mobile consumers are accessing. MySpace has a mobile usage totaling 3.7 million in the United States and 440,000 in the United Kingdom. While Facebook registered 2 million usage in US and around 307,000 in UK.
YouTube and Bebo also generated significant number of mobile usage in the United States and the United Kingdom. YouTube has 901,000 mobile visitors while Bebo had 288,000 mobile visits in the UK.
Not surprisingly, the report showed that the most active mobile users of social networking sites are those belonging to the under 25 years age range.
Download the PDF file of the M:Metrics report for more details about the results.
