Great news, SEO practitioners: SEO isn’t dying. Bad content is.
The rise of Generative AI and large language models (LLMs) has inspired a wave of SEO experimentation. While some misused AI to create low-quality, algorithm-manipulating content, it ultimately encouraged the industry to adopt more strategic content marketing, focusing on new ideas and real value.
Now, as AI search algorithm introductions and changes stabilize, quality, trust, and real audience value are back at the forefront, leaving you to wonder what exactly is on the horizon for gaining visibility in SERPs in 2026.
In this year’s SEO Trends 2026, we’ve compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
As we enter 2026, the search world may appear vastly different, yet these genuine, strategic areas of SEO are revitalized and thriving once again.
Our experts have plenty to say about what real, experience-driven SEO looks like in 2026, plus which opportunities you should seize in the year ahead.
Our contributors include:
- Katie Morton, Editor-in-Chief, Search Engine Journal
- Shelley Walsh, Managing Editor, Search Engine Journal
- Matt Southern, Senior News Writer, Search Engine Journal
- Roger Montti, News Writer, Search Engine Journal
- Dan Taylor, Partner & Head of Innovation (Organic & AI), SALT.agency
Start planning your SEO strategy for the next year right now.
Download your copy of SEO Trends 2026 and discover what your key to SERP visibility right now.
