Although Twitter’s search market share is not significant enough compared to other search engine, it is still interesting to know that gradually Twitter search is becoming a real-time web search engine. After all, the Twitter Public timeline is part of the web. So, it is but logical that searches conducted on Twitter search should also be measured and interpreted.
Citing Citigroup’s analysis, an article at Mediamemo notes that Twitter-related search in May was registered at 30.1MM, with 4.2MM searchers, and 39.4MM result pages. While this only converts to .001 percent of the overall U.S. market share, it is worthwhile to note that this figure has even surpassed Time Warner Cable’s 22.2MM searches.
Clearly, Twitter’s effort at enhancing it’s search facility is paying well. And given its steady growth, in terms of userbase and page views, it would be just a matter of time before Twitter search becomes a big threat to Google and other search engines.
The ball is now on Twitter’s fence. Surely it needs to spike up its search feature some more with enhancements and usability that propel its search volumes. If it succeeds in increases search share, by then it could be a viable acquisition for either Microsoft or perhaps Google.
