Google’s Inside AdWords blog announced today that AdWords has improved their location targeting on the Ad Preview Tool which now lets users view ads as they would appear in different Google International domain results, different countries, languages regions or coordinates.
The new tool is quite handy for not only seeing your ads in action in a different location from where you may be managing those ads, but also the ads which are being served by you or your clients competition in different local markets.
By using this tool, advertisers can take advantage of lack of copy expertise or targeted local ads in different markets and also perform some nifty competitive intelligence on landing pages and competitor ranking.
Feng of AdWords also points out this nice reason to use the Ad Preview Tool:
…You can use the Ad Preview Tool without accruing extra impressions for your ads. Feel free to try as many keyword and location combinations as you’d like, and watch your ads as they travel across the country and around the world.
Similar to the Google Global Firefox Extension, the Ad Preview tool also serves Google Organic results which differ per region.
