Today is turning out to be a day chock full of good analytics news. First Yahoo announced that they are purchasing IndexTools and integrating their advanced analytics into their business services suite, and now WebTrends has announced that they have tapped former Google executive Daniel E. Stickel as their new CEO.
Stickel’s background is a mix of analytics, search and start-ups :
- Stickel comes to WebTrends from Google, Inc., where he was responsible for syndication products, serving hundreds of thousands of partners and tens of millions of end users.
- Prior to Google, Stickel led the Macrovision Software Technologies Group, growing revenue 400% in 3 years to more than $100M.
- He previously served as executive vice president (EVP) at AltaVista.
“The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater,” Stickel said in a statement to the press. “That momentum is understandable, given the attractive ROI that can be realized from appropriately-analyzed and managed online marketing programs. My immediate focus will be to reach out to key customers, partners, prospects and employees in order to gain an understanding of where we are hitting the mark and where we need to do better. WebTrends wrote the book on analytics and my job is to ensure we continue to write the book on the industry as it matures and develops into the broader opportunity of integrated enterprise marketing software.”
