At the end of 2009 Yahoo will no longer be offering the paid inclusion advertising program. This unexpected move from Yahoo comes as a shock to most speculators.
From Yahoo
“We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our ads to increase user engagement and ROI for advertisers, and as a result, have decided to exit Search Submit. We have stepped up innovation in Search Marketing, recently rolling out search retargeting, Rich Ads in Search and improved matching technology, and in Consumer Search, with enhancements like the new search results page. These enhancements deliver value, control, innovation and relevance to our advertisers, leading to increased ROI.
Yahoo! will exit Search Submit at the end of 2009. Yahoo! is providing those advertisers affected by the decision a sufficient lead time to assist in the transition. In addition, Yahoo! has recently announced a series of important enhancements to its Search advertising business and will work closely with many Search Submit advertisers to provide them with search solutions that will benefit their businesses.”
[A statement from Yahoo as seen on Search Engine Land]
Additionally Yahoo has removed it’s sales pages for Search Submit Basic and Search Submit Pro and is now redirecting back to their general advertising page found here. Yahoo has announced no plans for re-implementation of the program in the future.
More Sources
SSP Discontinued
Paid Inclusion Is Being Killed
