Latest data from comScore’s Video Metrix service is showing a familiar trend in the video viewing habit of U.S. Internet users for August. With a total of 161 million U.S. Internet users watching online video, 25 billion of these videos were viewed during the said month. And yes, videos on Google sites account for most of these videos, roughly around 10 billion.
Do we have to tell you which Google Sites those videos are coming from? Of course, it’s pretty obvious that those are all YouTube videos. Ok just 99% actually are from YouTube.
Following Google Sites are videos from Microsoft Sites with 547 million or 2.2% followed by Viacom Digital with 539 million or 2.1% and Hulu with 499 million or 1.9% videos viewed.
Drilling down to the specifics, the data also shows that more than 161 million viewers watched an average of 157 videos per viewer with Google attracting 121.4 million unique viewers. Microsoft Sites videos snagged 54.9 million viewership while Yahoo Sites videos managed to attract 51.6 million viewers.
Other findings include:
- The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
- 81.6 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 582 minutes of video, or 9.7 hours.
- 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
- 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
- The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
