Meta Paused Its New Business Terms, And Businesses Should Plan As If It Never Gets Better
A business that gets its customers through Meta should plan as if Meta will never get better for it. Start building other channels.
Latest
Good Vs. Bad pSEO: Learnings From A Decade Of Building Scalable Content Engines
Build programmatic SEO pages that earn their place with unique data, clear publishing standards, and pruning rules that keep scale from becoming spam.
Jon Miller On AI And The Future Of Marketing Automation
Jon Miller joins Heather Campbell to discuss how AI could reshape marketing automation, buying groups, and the decisions marketers face before renewing legacy platforms.
Meta Pauses Its Updated Business And Ad Terms Due Nov. 20
Meta paused its updated business and ad terms, leaving existing crawl rights in place for advertisers.
ChatGPT Ads Is Replacing Max Bid & Max CPC With Cost Targets
ChatGPT Ads is replacing manual bid caps with average cost targets, with separate dates for new campaigns, existing campaigns and API partners.
Paid Search Is Moving Up The Funnel – Google Admits AI Mode Pays Less
Protect PPC budgets as Google’s AI Mode pushes search earlier in the buying journey, with four account changes to test whether discovery pays.
Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
SEO Split Testing In 2027: How To Prove A Change Actually Worked
Separate real SEO gains from Google’s shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
Why An AI Usage Report Stopped Comparing AI With Search Engines
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Meta Pauses Its Updated Business And Ad Terms Due Nov. 20
Meta paused its updated business and ad terms, leaving existing crawl rights in place for advertisers.
ChatGPT Ads Is Replacing Max Bid & Max CPC With Cost Targets
ChatGPT Ads is replacing manual bid caps with average cost targets, with separate dates for new campaigns, existing campaigns and API partners.
Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
Why An AI Usage Report Stopped Comparing AI With Search Engines
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Ziff Davis CEO: ‘Not Planning On A Search Recovery’
A large publisher says organic Google referrals fell again and pointed to Search Console’s AI report. Here’s what its AI impressions comparison measures.
Google’s AI Features Sent One Site An Estimated 21% Of Its Clicks
One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.
Good Vs. Bad pSEO: Learnings From A Decade Of Building Scalable Content Engines
Build programmatic SEO pages that earn their place with unique data, clear publishing standards, and pruning rules that keep scale from becoming spam.
SEO Split Testing In 2027: How To Prove A Change Actually Worked
Separate real SEO gains from Google’s shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
The New Organic Growth Stack: Search, Social, Communities & AI
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Google Rank Data Issues, Lighthouse Update & AI Opt-Out – SEO Pulse
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow
Search revenue grew 12% while queries hit a five-year high. The gap is AI Mode, and Google’s fix is more ads inside the answer.
ChatGPT Ads Is Replacing Max Bid & Max CPC With Cost Targets
ChatGPT Ads is replacing manual bid caps with average cost targets, with separate dates for new campaigns, existing campaigns and API partners.
Paid Search Is Moving Up The Funnel – Google Admits AI Mode Pays Less
Protect PPC budgets as Google’s AI Mode pushes search earlier in the buying journey, with four account changes to test whether discovery pays.
Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
FTC Unseals Details In Amazon Ads Auction Surcharge Suit
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday.
Most ChatGPT Ads In Beauty & Travel Ran On Research Prompts: Report
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Good Vs. Bad pSEO: Learnings From A Decade Of Building Scalable Content Engines
Build programmatic SEO pages that earn their place with unique data, clear publishing standards, and pruning rules that keep scale from becoming spam.
The New Organic Growth Stack: Search, Social, Communities & AI
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
How To Scale AI Content Across 40 Markets Without Sounding The Same
Scale an AI content factory without erasing local relevance by grounding each market’s pages in approved facts, local evidence, and human judgment.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
Partner Resource from Lunio
AI Max Is Sending Retailers 72% More Invalid Traffic, Weeks Before Black Friday
From Lunio's Retail Invalid Traffic Impact Report, published August 2026. Lunio analysed 414 million retail ad clicks between October 2025 and June 2026. Invalid traffic on AI Max search campaigns more than doubled, from 2.46% to 5.28%, while standard search campaigns in the same accounts improved. Get the full retail breakdown before peak trading.
- Why AI Max search campaigns carried 72% more invalid traffic than standard search by Q2 2026
- How AI Max accounted for 68% of all invalid clicks detected across retail Google Search accounts
- What a 5% invalid rate costs a $10M retail advertiser: around $500K in directly wasted spend
- Channel-by-channel benchmarks across Google, Meta and TikTok, so you can pressure-test your own accounts before Black Friday
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO
SEJ Podcast
AI Search Is Changing Your Website’s Job, Here’s How To Adapt
October 7, 2026
Meta Pauses Its Updated Business And Ad Terms Due Nov. 20
By Matt G. Southern
Meta paused its updated business and ad terms, leaving existing crawl rights in place for advertisers.
The New Organic Growth Stack: Search, Social, Communities & AI
By Ross Simmonds
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
By Matt G. Southern
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
Reddit’s Logged-In Future: Why Its Pull In Search And AI Answers Isn’t Fading
By Brent Csutoras
Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access.
Reddit CEO Ties Search Referral Drop To Google AI Mode
By Matt G. Southern
Reddit says search referrals are falling and its CEO points to Google’s AI Overviews and AI Mode. Here’s what its login test means.
Discord Member Messages May Start Showing Up In Google In December
By Matt G. Southern
Discord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.