Google Adds New Ad Experience Metrics To CrUX Report
Google is turning publisher advertising into user experience metric that adds four more numbers that publishers need to track.
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Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar]
We go live with OpenAI (ChatGPT) on Sept 22, to help you understand how your business can sell products or drive leads on ChatGPT.
Anthropic Shares Power Prompts That Improve AI Results
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks.
Local Services Ads To Performance Max: What To Audit Before Migration
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.
Google Tests Paying Publishers For AI Answers Via Search Console
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.
AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise
Count AI marketing’s hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic’s mistake and starving long-term strategy.
How To Connect AI Search Visibility To Local Leads
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads.
Matt Mullenweg Apparently Back In Charge At Automattic
Automattic says Matt Mullenweg has returned with the board’s full support. But its official announcement raises additional questions.
Google Admits Search Console Reporting For AI Search Is Inadequate
Google admits that Search Console’s AI search reporting does not adequately reflect AI search positioning data for SEO.
Anthropic Shares Power Prompts That Improve AI Results
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks.
Google Tests Paying Publishers For AI Answers Via Search Console
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.
Matt Mullenweg Apparently Back In Charge At Automattic
Automattic says Matt Mullenweg has returned with the board’s full support. But its official announcement raises additional questions.
Google Admits Search Console Reporting For AI Search Is Inadequate
Google admits that Search Console’s AI search reporting does not adequately reflect AI search positioning data for SEO.
Google Search Redesign, Business Profile Post Views – SEO Pulse
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds.
Google Documents Partner-Only API For Full-Web Search Results
Google’s developer docs for the Web Search Service API show a partner-only path to full-web search results.
Anthropic Shares Power Prompts That Improve AI Results
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks.
How To Connect AI Search Visibility To Local Leads
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads.
Google Admits Search Console Reporting For AI Search Is Inadequate
Google admits that Search Console’s AI search reporting does not adequately reflect AI search positioning data for SEO.
Google Search Redesign, Business Profile Post Views – SEO Pulse
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds.
SEO For Paws Live Stream Conference: Free Tickets & Big Names For A Good Cause
SEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era.
The 2003 Framework That Was Already Doing Query Fan-Out
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.
Local Services Ads To Performance Max: What To Audit Before Migration
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
Google Launches Meridian GeoX Globally
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
Google Expands Data Manager And Adds Uplift Measurement
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
Google Ads Introduces Local Customer Optimization
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance.
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.
AI Slop Cleanup Job Listings Up 87%, Report Says
The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work.
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant.
How To Audit Publisher Websites In 2026
A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels.
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc.
Generative AI
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Meta Published 2 Documents About Muse And Only One Mentions Attacks
Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar]
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget
Guide
6 Ways To Prepare Your Business For AI In 2026
This checklist, created from CallRail’s October 2025 survey of 600 small-to-midsize businesses, walks you through six areas to implement AI that can:
- Personalize prospect experience.
- Deliver more targeted ads and identify top performing channels.
- Turn that data into stronger, more accurate campaigns that generate more qualified leads.
YouTube Gives You Feedback On Shorts Before Publishing
By Matt G. Southern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google To Bring New Video Understanding Tech To Ask YouTube
By Matt G. Southern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
By Matt G. Southern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Facebook Groups Are Google’s No. 2 Forum Source
By Matt G. Southern
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.
ChatGPT Searches Individual Subreddits By Name
By Suganthan Mohanadasan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit.
Why Running YouTube Ads Like Search Will Burn Your Budget
By Sarah Stemen
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.