LLMs Are Time Machines That Don’t Tell You How Far You Went
AI answers strip out the signals people once used to judge them. Here's why your content stack now misses in both directions.
Latest
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a new query fan-out framework that is described as ready for production-scale search.
Google Search Decline Steepened To 40% YoY For Publishers
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
YouTube Adds Shopping Features To Ask YouTube AI Search
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together
OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It
Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show.
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a new query fan-out framework that is described as ready for production-scale search.
Google Search Decline Steepened To 40% YoY For Publishers
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
YouTube Adds Shopping Features To Ask YouTube AI Search
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
ChatGPT Ads Climbed In 3 Retail Categories, Led By Gaming: Comscore
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.
Clients Want GEO, Freelancers Still Bet On SEO: Fiverr Survey
Fiverr’s holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term.
Google Analytics Hostname Filters Can Now Allowlist Your Domains
Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one.
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a new query fan-out framework that is described as ready for production-scale search.
Google Search Decline Steepened To 40% YoY For Publishers
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together
OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It
Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show.
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.
ChatGPT Ads Climbed In 3 Retail Categories, Led By Gaming: Comscore
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.
Customer Lifecycle Goals: The Good, The Bad, The Ugly
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
Local Services Ads To Performance Max: What To Audit Before Migration
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
Product page copy builds shopper trust and fills gaps in AI feeds, giving customers the details they need to buy.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
Beyond Content Parity: Building A Validated Content Workflow For AI Search
Build a validated content workflow for AI search by identifying decision gaps, acquiring original knowledge, and proving claims before publishing.
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.
Generative AI
LLMs Are Time Machines That Don’t Tell You How Far You Went
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes
Google Announces New Query Fan-Out Framework: R4T-Diffusion
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It
Ebook
State Of Search 2027: What To Stop, Measure & Fund
See where search leaders are moving their 2027 budgets and how SEO, GEO, and AEO teams are measuring AI visibility.
- Make the case for SEO investment with KPIs that show business value.
- Benchmark your results against experienced search professionals.
- Decide what to fund, measure, and stop chasing in your 2027 search strategy.
YouTube Adds Shopping Features To Ask YouTube AI Search
By Matt G. Southern
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
Reddit AI Search Picks Already-Popular Comments, Audit Finds
By Matt G. Southern
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
YouTube Gives You Feedback On Shorts Before Publishing
By Matt G. Southern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google To Bring New Video Understanding Tech To Ask YouTube
By Matt G. Southern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
By Matt G. Southern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Facebook Groups Are Google’s No. 2 Forum Source
By Matt G. Southern
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.