ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
Latest
SERPs Stop Being The Default Between 2028 & 2030
Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.
Google Launches A Video Series For Odd Technical SEO Questions
Google’s new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing
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Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means
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Google Explains How They Rank PDFs And What It Means For SEO/GEO
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Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.
Analysis: Google Is Poisoning Search Results For Rank Trackers
Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions.
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing’s AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn’t.
SERPs Stop Being The Default Between 2028 & 2030
Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
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Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.
Google Launches A Video Series For Odd Technical SEO Questions
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Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing
If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them.
Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means
A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here’s what to verify.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
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Google’s Search Antitrust Ruling: What Advertisers Should Check Next
Federal rulings in 2024 and 2025 examined how Google runs its advertising business.
How To Structure A Full-Funnel Ecommerce Account For Q4
Keep Google and Meta from exhausting your ecommerce budget on existing demand by funding prospecting and rebuilding customer exclusions before Q4.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
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AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
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3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist
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Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
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Partner Resource from CallRail
AI Search Tracking Checklist: How to Attribute Calls From ChatGPT, Claude, and Perplexity
Calls from ChatGPT and Perplexity often land under 'direct' or 'other' in your call report, so you can't prove where they came from. This checklist is based on CallRail's analysis of nearly 30 million inbound calls since November 2025. It gives you six steps to track AI search as its own call source and the H1 2026 data to report on it.
- Add AI search as a distinct call source so calls from ChatGPT, Claude, and Perplexity stop getting filed under 'direct/other' in your call report.
- See H1 2026 call data, including 58% growth in AI-driven calls and the share of calls by AI platform.
- Keep your name, address, phone, and hours consistent across the directories AI platforms pull from.
- Report AI-driven leads alongside paid search, organic, and social so you can prove and defend your AI visibility work.
YouTube To Test Ask YouTube Inside The Shorts Player
By Matt G. Southern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
By Pedro Cerdeira
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
By Matt G. Southern
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
By Greg Jarboe
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.
YouTube Turns Ask YouTube AI Into A Product Discovery Surface
By Matt G. Southern
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
Reddit AI Search Picks Already-Popular Comments, Audit Finds
By Matt G. Southern
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.