Higher Spend Came With Pricier Clicks For 14 B2B Google Advertisers
One agency's data on 14 B2B advertisers finds the same non-brand Google Ads keywords cost more per click, even after controlling for their own spending.
Latest
Google Explains How To Find Search Traffic In Analytics & Logs
A Google Search help page lists the referrer values Search traffic sends, why some visits arrive with none, and why counts differ from Search Console.
AI Bot Management: Why SEOs Need More Than Block Lists
Blocking an AI training crawler isn’t the same as blocking a retrieval bot. Here’s why SEO needs deliberate bot policies, not block lists.
Google Lets Target Frequency Pair Non-Skippable Ads With Shorts
Target frequency campaigns can pair non-skippable ads with Shorts and in-feed ads, an updated help page says. Here’s what changed and where the limits are.
72% Of Worker’s Say Their AI Skills Are Untested – Here’s How PPC Managers Prove Theirs
Turn Google Ads automation decisions into proof of your AI skills, with a practical record of overrides, checks, and campaign results.
What Reddit Reviews Reveals About Your Products
Spot recurring product complaints and competitor comparisons with Reddit Reviews, then check source comments for the context behind the summaries.
Google Ads Rolls Out New Invalid Traffic Overview Card
Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level reports. Here’s what advertisers need to know.
Google Makes Gemini 4 Hydrogen The Default Model In AI Mode
Google made Gemini 4 Hydrogen the default model in AI Mode worldwide and is using it for the hardest AI Overview questions.
Does The Affiliate Model Survive Checkout Inside AI Mode And Gemini? – Ask An SEO
Affiliate links still help protect your commissions as AI checkout grows, but stronger tracking and better program choices add crucial layers of protection.
Google Explains How To Find Search Traffic In Analytics & Logs
A Google Search help page lists the referrer values Search traffic sends, why some visits arrive with none, and why counts differ from Search Console.
Google Lets Target Frequency Pair Non-Skippable Ads With Shorts
Target frequency campaigns can pair non-skippable ads with Shorts and in-feed ads, an updated help page says. Here’s what changed and where the limits are.
Google Ads Rolls Out New Invalid Traffic Overview Card
Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level reports. Here’s what advertisers need to know.
Google Makes Gemini 4 Hydrogen The Default Model In AI Mode
Google made Gemini 4 Hydrogen the default model in AI Mode worldwide and is using it for the hardest AI Overview questions.
Top Million Sites Lost 12% Of Visits; Top 100’s Share Barely Moved
Data shows visits to the world’s top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.
Microsoft Advertising Updates UI Following Advertiser Feedback
Microsoft Advertising announces UI improvements addressing advertiser feedback, including easier navigation, expanded reporting, sign-in troubleshooting, and account access management.
Google Explains How To Find Search Traffic In Analytics & Logs
A Google Search help page lists the referrer values Search traffic sends, why some visits arrive with none, and why counts differ from Search Console.
AI Bot Management: Why SEOs Need More Than Block Lists
Blocking an AI training crawler isn’t the same as blocking a retrieval bot. Here’s why SEO needs deliberate bot policies, not block lists.
Does The Affiliate Model Survive Checkout Inside AI Mode And Gemini? – Ask An SEO
Affiliate links still help protect your commissions as AI checkout grows, but stronger tracking and better program choices add crucial layers of protection.
Top Million Sites Lost 12% Of Visits; Top 100’s Share Barely Moved
Data shows visits to the world’s top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.
The Traffic Pool Is Shrinking, And Which Channel Fills It Matters Less Than We Think
For traffic-dependent businesses, the visit was only a step toward the sale. Agents now finish that job, and the work starts with the offer.
AI Shopping Errors: What To Fix To Help Shoppers Choose Your Products
Explore the future of retail with AI shopping. Understand how AI affects product visibility and decision-making for consumers.
Google Lets Target Frequency Pair Non-Skippable Ads With Shorts
Target frequency campaigns can pair non-skippable ads with Shorts and in-feed ads, an updated help page says. Here’s what changed and where the limits are.
72% Of Worker’s Say Their AI Skills Are Untested – Here’s How PPC Managers Prove Theirs
Turn Google Ads automation decisions into proof of your AI skills, with a practical record of overrides, checks, and campaign results.
Google Ads Rolls Out New Invalid Traffic Overview Card
Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level reports. Here’s what advertisers need to know.
Microsoft Advertising Updates UI Following Advertiser Feedback
Microsoft Advertising announces UI improvements addressing advertiser feedback, including easier navigation, expanded reporting, sign-in troubleshooting, and account access management.
Google Ads Channel Priorities Have Limits – What PMax Still Won’t Let You Split
Curb unwanted Google Ads spending without losing valuable conversions by understanding where channel priorities and budget allocation limits give you control.
Google Ads Now Runs In AI Mode Across 10 More Countries
Google is rolling out English-language ads in AI Mode to more than 10 new countries and launching multiturn ads for follow-up queries in the U.S.
Good Vs. Bad pSEO: Learnings From A Decade Of Building Scalable Content Engines
Build programmatic SEO pages that earn their place with unique data, clear publishing standards, and pruning rules that keep scale from becoming spam.
The New Organic Growth Stack: Search, Social, Communities & AI
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
How To Scale AI Content Across 40 Markets Without Sounding The Same
Scale an AI content factory without erasing local relevance by grounding each market’s pages in approved facts, local evidence, and human judgment.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
Ebook
State Of Search 2027: What To Stop, Measure & Fund
See where search leaders are moving their 2027 budgets and how SEO, GEO, and AEO teams are measuring AI visibility.
- Make the case for SEO investment with KPIs that show business value.
- Benchmark your results against experienced search professionals.
- Decide what to fund, measure, and stop chasing in your 2027 search strategy.
How Can I Tell If My Images Are Optimized For Multimodal Search? – Ask an SEO
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
SEJ Podcast
AI Search Is Changing Your Website’s Job, Here’s How To Adapt
October 7, 2026
What Reddit Reviews Reveals About Your Products
By Brent Csutoras
Spot recurring product complaints and competitor comparisons with Reddit Reviews, then check source comments for the context behind the summaries.
Meta Paused Its New Business Terms, And Businesses Should Plan As If It Never Gets Better
By Slobodan Manic
A business that gets its customers through Meta should plan as if Meta will never get better for it. Start building other channels.
Meta Pauses Its Updated Business And Ad Terms Due Nov. 20
By Matt G. Southern
Meta paused its updated business and ad terms, leaving existing crawl rights in place for advertisers.
The New Organic Growth Stack: Search, Social, Communities & AI
By Ross Simmonds
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
By Matt G. Southern
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
Reddit’s Logged-In Future: Why Its Pull In Search And AI Answers Isn’t Fading
By Brent Csutoras
Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access.