Google Reminds Sites To Serve A 503 During PHP Patch Downtime
Taking a site offline to patch PHP? Serve a 503 from outside PHP and keep robots.txt reachable. Days of server errors may get URLs dropped.
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Google Crawls Raw And Encoded Bracket URLs Separately
Google’s John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes
China’s five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation.
Details Emerge About Google Discover’s SDF Freshness Algorithm
New details on Google Discover’s SDF gives publishers insights into planning the right mix of content that will rank better.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot
Cloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
I Tested DeepSeek’s New Search Api, Here’s How It Ranks And Scores Websites
DeepSeek’s date filters dropped every undated page, 11% of results. Six practical checks for SEOs testing the new Search API, from localization to logs.
What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO
Meta’s Muse and OpenAI’s dots reach websites through connectors or cloud browsers, changing what robots.txt, on-page SEO, and analytics can tell you.
Google Crawls Raw And Encoded Bracket URLs Separately
Google’s John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.
Details Emerge About Google Discover’s SDF Freshness Algorithm
New details on Google Discover’s SDF gives publishers insights into planning the right mix of content that will rank better.
ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot
Cloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search.
Search Share Fell To 12% For North American Publishers: Chartbeat
Search’s share of North American publisher pageviews fell to 12%, but a lower share alone doesn’t show fewer search pageviews.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
DeepSeek Opens Its In-House Search Engine To Developers
A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation.
Google Crawls Raw And Encoded Bracket URLs Separately
Google’s John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes
China’s five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation.
Details Emerge About Google Discover’s SDF Freshness Algorithm
New details on Google Discover’s SDF gives publishers insights into planning the right mix of content that will rank better.
I Tested DeepSeek’s New Search Api, Here’s How It Ranks And Scores Websites
DeepSeek’s date filters dropped every undated page, 11% of results. Six practical checks for SEOs testing the new Search API, from localization to logs.
Search Share Fell To 12% For North American Publishers: Chartbeat
Search’s share of North American publisher pageviews fell to 12%, but a lower share alone doesn’t show fewer search pageviews.
The New Rules Of Journalist Outreach, Based On Millions Of Emails
Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries
Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
Consolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
PPC
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Google Ads Introduces Channel Prioritization And Budget Allocation
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Partner Resource from Lunio
AI Max Is Sending Retailers 72% More Invalid Traffic, Weeks Before Black Friday
From Lunio's Retail Invalid Traffic Impact Report, published August 2026. Lunio analysed 414 million retail ad clicks between October 2025 and June 2026. Invalid traffic on AI Max search campaigns more than doubled, from 2.46% to 5.28%, while standard search campaigns in the same accounts improved. Get the full retail breakdown before peak trading.
- Why AI Max search campaigns carried 72% more invalid traffic than standard search by Q2 2026
- How AI Max accounted for 68% of all invalid clicks detected across retail Google Search accounts
- What a 5% invalid rate costs a $10M retail advertiser: around $500K in directly wasted spend
- Channel-by-channel benchmarks across Google, Meta and TikTok, so you can pressure-test your own accounts before Black Friday
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
By Matt G. Southern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
YouTube To Test Ask YouTube Inside The Shorts Player
By Matt G. Southern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
By Pedro Cerdeira
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
By Matt G. Southern
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
By Greg Jarboe
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.