The 2015 US Search Awards winners were announced at the third annual ceremony held at Paris Las Vegas on Wednesday October 7 in association with Pubcon.
The event marked the largest celebration of search, PPC and digital marketing in the United States.
With thousands in attendance from across the globe, the awards attracted hundreds of entries from leading search and digital agencies and professionals.
The competition just for a spot on the shortlist was fierce, let alone being mentioned among the 24 winners — 22 awards and 24 winners? Yes, it adds up. There was a tie for Young Search Professional of the Year, as well as an unscheduled Lifetime Achievement Award.
Here Are This Year’s 2015 US Search Awards Winners
Best Use of Search, Retail
Barefoot Wine & ZOG Digital
Best Use of Search, Finance
Catalyst & HSBC
Best Use of Search, Travel/Leisure
Go Fish Digital & Reston Limo
Best Local Campaign
TopSpot Internet Marketing & Klein Custom Pools Local
Best Low Budget Campaign
aimClear & SeagullOutfitters.com
Best Use of PR in a Search Campaign
MerkleRKG & JetBlue Fare Options
Best Use of Social Media in a Search Campaign
aimClear & Airbnb
Best Integrated Campaign
Location3 Media & Westwood College
Best Mobile Campaign
HotelTonight
Best PPC Campaign
Point It Digital Marketing
Best SEO Campaign
Geary LSF
Innovation PPC
cClearly
Innovation SEO
Majestic
Best PPC Management Software
Optmyzr
Best SEO Software
Linkdex
Best Search Software Tool
Productsup
Best In-House Team
Walt Disney Parks & Resorts Search & Auction Media Team
Best Consultant
Bill Hunt, Back Azimuth Consulting
Best Small Agency
RankHammer
Best Large Agency
Elite SEM
Young Search Professionals of the Year
Maddie Cary, Point It & PJ Howland, 97th Floor
Lifetime Achievement Award
Bill Hunt, Back Azimuth Consulting
US Search Personality
Larry Kim, WordStream
Preceding the ceremony, Alan Bleiweiss gave a heartfelt tribute to Dana Lookadoo. Dana was an industry veteran and adored member of the search marketing community.
A scholarship fund has been established to assist students in the field of marketing to earn their degrees. Donations can be made to DanasFund.org — which raised nearly $10,000 by the end of the evening.
The US Search Awards were established UK agency British events agency Don’t Panic, who each year also present the UK and European Search Awards.
