Competitor Analysis In Local SEO And How To Gain An Edge
Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research.
Latest
How To Get A Job In Digital Marketing In 2025
Facing challenges in your job search? Explore strategies to help you secure a digital marketing job despite tough times.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
Google’s New Domain Structure: What’s Next For Hreflang?
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
How Do You Resolve A WordPress Plugin Conflict?
Struggling with a WordPress plugin conflict? Our guide offers solutions to help you restore your website to normal functionality.
How AI Is Changing The Way We Measure Success In Digital Advertising
AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns.
![AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/featured-438-760x400.webp)
AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
Google’s New Domain Structure: What’s Next For Hreflang?
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
Microsoft Monetize Gets A Major AI Upgrade
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.
Google AI Overview Study: 90% Of B2B Buyers Click On Citations
New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility.
Google Confirms That Structured Data Won’t Make A Site Rank Better
Google’s John Mueller explains that structured data won’t make a site rank better.
Google’s New Domain Structure: What’s Next For Hreflang?
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
Ask An SEO: My Content Can’t Be Seen When I Disable JavaScript – Will This Affect My SEO?
JavaScript-dependent content may not be accessible to search engine crawlers, so make sure all page content can be rendered for best practice.
Google Confirms That Structured Data Won’t Make A Site Rank Better
Google’s John Mueller explains that structured data won’t make a site rank better.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
How AI Is Changing The Way We Measure Success In Digital Advertising
AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns.
Microsoft Monetize Gets A Major AI Upgrade
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue.
![Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/featured-1-808-760x400.webp)
Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar]
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance.
Marketing To AI Agents Is The Future – Research Shows Why
Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising and other content
How To Install The Google Tag For Conversion Tracking
Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend.
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
What Content Works Well In LLMs?
Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic.
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Is your content working as hard as it should? Learn how to amplify your reach with a multi-channel strategy that delivers results.
14 Digital Content Types You’re Probably Not Using Enough
Looking for fresh content ideas? Explore these 14 uncommon types of digital content to spice up your marketing campaigns.
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-687-760x400.webp)
10 Top Converting Landing Pages That Boost Your ROI [With Examples]
Explore proven strategies for creating high-performing landing pages that guide users towards action and conversion goals.
APRIL EBOOK HIGHLIGHT
Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance
This ebook will teach you how to:
- Uncover Customer Insights
- Improve Marketing Messaging
- Optimize Your Lead Generation Funnels & Customer Journeys
- Reduce Friction & Increase Conversions
- Increase CLV & Lifespans
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
TikTok Launches Footnotes: Its Answer To X’s Community Notes
By Matt G. Southern
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
By Matt G. Southern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
LinkedIn Launches New Creator Hub With Content Strategy Tips
By Matt G. Southern
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides.
Generative AI And Social Media: Redefining Content Creation
By Chelsea Alves
Learn the impact of AI on social media strategies, helping brands create captivating and engaging content effortlessly.
YouTube Unveils New AI-Powered Hook Generator
By Matt G. Southern
YouTube’s new AI-powered hook generator helps creators combat viewer drop-off with three hook types. Learn how this tool can assist video retention and channel growth.
YouTube Changes Shorts View Counts, No Change To Monetization
By Matt G. Southern
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility.