Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO
XML sitemap date manipulation won't improve SEO, says Google's John Mueller. Learn why this common tactic wastes resources and what to do instead.
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How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
Google Updates Gemini/Vertex AI User Agent Documentation
Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal
The 8 Most Important PPC KPIs You Should Be Tracking
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.
Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth.
YouTube Tests AI Overviews In Search Results
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
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Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links [Webinar]
Join us live with Michael Johnson, Sr. Strategist at Resolve, as he walks you through actionable techniques that deliver real results.
Google Updates Gemini/Vertex AI User Agent Documentation
Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal
Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth.
YouTube Tests AI Overviews In Search Results
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
Google: How To Remove Site From Search Without Verifying Ownership
Google’s John Mueller explained how to remove a site from the search results without Search Console ownership verification
7 AI Terms Microsoft Wants You to Know In 2025
Microsoft’s new AI terms reveal how ‘Frontier Firms’ will transform work. Learn what they mean for marketers and if you’ll soon be an ‘agent boss.’
Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
Noindex tags hiding in your site can prevent search engines from indexing your pages. Google’s Martin Splitt advises where to look for them.
Google Updates Gemini/Vertex AI User Agent Documentation
Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal
Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth.
Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links [Webinar]
Join us live with Michael Johnson, Sr. Strategist at Resolve, as he walks you through actionable techniques that deliver real results.
Google: How To Remove Site From Search Without Verifying Ownership
Google’s John Mueller explained how to remove a site from the search results without Search Console ownership verification
Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
Noindex tags hiding in your site can prevent search engines from indexing your pages. Google’s Martin Splitt advises where to look for them.
Google Quietly Ends COVID-Era Structured Data Support
Google quietly announced it will be ending support for a COVID-era structured data type
The 8 Most Important PPC KPIs You Should Be Tracking
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.
Google Ads 2024 Safety Report Unveils AI Protections
Google’s 2024 Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.
SEO Vs. PPC: What’s The Best Strategy For Your Business?
SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision.
PPC Unlocked: Fast Wins For Smarter Ad Strategies
Discover quick, high-impact PPC tactics designed to boost ROI without burning out.
Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling
Google’s ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers.
How AI Is Changing The Way We Measure Success In Digital Advertising
AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
Master Your Message If You Want To Create Better Brand Content
Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
What Content Works Well In LLMs?
Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic.
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Is your content working as hard as it should? Learn how to amplify your reach with a multi-channel strategy that delivers results.
APRIL EBOOK HIGHLIGHT
Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance
This ebook will teach you how to:
- Uncover Customer Insights
- Improve Marketing Messaging
- Optimize Your Lead Generation Funnels & Customer Journeys
- Reduce Friction & Increase Conversions
- Increase CLV & Lifespans
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
YouTube Tests AI Overviews In Search Results
By Matt G. Southern
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
By Matt G. Southern
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
By Matt G. Southern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
LinkedIn Launches New Creator Hub With Content Strategy Tips
By Matt G. Southern
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides.
10 New YouTube Marketing Strategies With Fresh Examples For 2025
By Greg Jarboe
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant.
Generative AI And Social Media: Redefining Content Creation
By Chelsea Alves
Learn the impact of AI on social media strategies, helping brands create captivating and engaging content effortlessly.