How CRO Can Help Tie Your SEO Efforts to the Bottom Line
Using SEO and CRO together allows you to pack the greatest punch in your digital efforts. Discover how combining both methods can benefit your business.
About
Paxton Gray is the CEO at 97th Floor and is responsible for the award winning work the agency produces for clients like Edmunds, Celebrity Cruises, and Salesforce. He started in the digital marketing world in 2007 and has been with 97th Floor since 2013. Paxton serves on the Marketing and Business Education board as an advisor the Alpine School District, and teaches Intro to SEO and Analytics at Brigham Young University. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through years of client work. He holds a degree in advertising from BYU and lives in Utah with his beautiful wife and kids.