A Complete Guide to PPC Ad Formats
PPC ads come in many shapes and sizes. Here’s an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.
About
Aaron Levy has been in digital for over a decade, starting as a cross channel manager for a few large media brands before moving into a startup agency where he built a paid team from the ground up. He oversees a growing team of PPC pro’s up and down the east coast, monitoring larger scale trends across channels and to keep an eye towards the future. He’s an internationally recognized speaker, frequently author in industry publications and a mentor to many. Aaron’s also an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of marketers. He moonlights as a golfer, hockey player, cyclist and claims to be the industry’s top chef
Articles
Should I Bid on Branded Terms in SEM?
Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC.
Advanced PPC Strategies for Your Ecommerce Site
Here are some advanced PPC strategies ecommerce retailers can use in order to stay ahead.
6 Tips You Need to Get SEM Forecasting Right
These six tips will help guide your decision-making process and get your SEM forecasting right.
6 Tips to Improve Your PPC Landing Page Experience (& Quality Score)
Want to improve your landing page experience? Focus on your users. Use these top tips to optimize your landing pages.
Bored, Broken & Burned Out: Overcoming Challenges in Search Marketing
Here’s how to find continued success in your career by overcoming stagnation, performance downturns, or a lack of motivation.
4 Tactics to Compete with Huge SEM Advertisers
How will you ever compete with the biggest PPC advertisers in your industry? Here are four tactics to try out.
The Essential List of Free PPC Tools
Here is a comprehensive list of essential free and freemium PPC tools, plus tips to make the most of each.