A Guide To 301 Vs. 302 Redirects For SEO
301 vs. 302 redirects: Which one should you choose? This SEO guide provides practical examples, tips, and insights to help you make the right decision.
About
Adam Heitzman is a co-founder and managing partner at HigherVisibility, a nationally recognized SEO firm. Having been a marketing executive in the financial services industry, Heitzman now uses his 15-plus years of marketing experience to provide outstanding online marketing services that deliver real results to clients across the country.
Articles
Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies
Data is the new gold. Learn how to use data for a customer-centric SEO strategy to increase traffic and revenue for your business.
Maximizing Your SEO Investment: Tips For Outsourcing Effectively
Outsourcing SEO involves hiring experts to manage your SEO activities. This post discusses strategies for selecting and collaborating with the right partner to maximize results.
SEO For Higher Education: Best Practices For Academic Institutions
Learn the importance of a strong SEO strategy for colleges to enhance online visibility, attract prospective students, and increase enrollment.
Beyond Rankings: Important Metrics To Measure For SEO Success
Track the right SEO metrics to understand how SEO impacts business growth. Focus on audience quality, engagement, conversions, and brand impact to measure success effectively.
Mastering Content Mapping: A Strategic Approach To Boost SEO
Drive more traffic to your site and turn visitors into customers with content mapping. Keep reading to learn how to make one for your business.
7 Automotive SEO Best Practices For Driving Business
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition.
What Is Personal Branding? Here’s Why It’s So Important
In this post, we’ll explore the ins and outs of personal branding and walk you through the fundamentals of building your own personal brand.
The Intersection Of SEO And Accessibility: Optimizing For All Users
Explore the relationship between web accessibility and SEO performance and explain some best practices for ensuring your site can accommodate all users.
Local SEO For Non-Physical Businesses: Overcoming The Challenges
Learn how to overcome the challenges of building a solid local search presence without a physical storefront.
The Impact Of 5G Technology On Mobile SEO Strategies
Explore how 5G revolutionizes SEO with faster server responses, optimized images, and the rise of Progressive Web Apps for enhanced mobile user experiences.
Unlocking Competitive Insights For SEO: A Step-by-Step Guide
Gain SEO edge: Analyze rivals’ strategies – keywords, content, backlinks, UX – for higher rankings.
9 Essential Steps For A Seamless Website Migration
Learn the essential steps for a seamless website migration. Ensure a smooth transition with our expert guide. Perfect for businesses of all sizes.
Understanding Buyer Intent Keywords
Learn the different types of buyer intent keywords and get some tips on identifying terms that bring more conversions and sales to your business.
How To Optimize Website Architecture For SEO
Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly.
8 Signs It’s Time To Fire A Bad Client & How To Do It
This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership.
Google Shopping: An In-Depth Guide
Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine.
What Is Data Visualization And How To Use It For SEO
Learn the importance of data visualizing and how to use it for your SEO campaign.
7 Essential Insights For SEO Client Reports
Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts.
Single-Page Websites: Are They Good Or Bad For SEO?
Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer.
7 Local SEO Tips For Franchises & Their Locations
Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search.
What To Do When Google Is Ranking The Wrong Page For Your Keywords
Learn what to do when Google is ranking the wrong page for your keywords with this step-by-step method to get traffic to the right page.
7 Best Alternatives To Yoast SEO WordPress Plugin
Need a better alternative to the Yoast SEO plugin for WordPress? We analyzed similar SEO plugins and found 7 great options.
The Smart Marketer’s Guide to Google Alerts
Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started.
What is Enterprise Search? Definition and Examples
Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more.
Wix vs WordPress: Which Is Better for SEO?
Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out!
5 Critical SEO Considerations When Optimizing News Websites
News sites function differently and can benefit from SEO designed just for them. Learn five best practices for a better-optimized media/publisher site.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.
9 Emotional Hooks That Will Make Your Content 10x Better
What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.
How to Use Website Traffic Analysis for Persona Development
Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.