Google FloC Explained: A Guide for Marketers
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
About
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched www.CultivativeMarketing.com, a PPC agency. When not working, you can find her speaking at industry events across the US and Europe and talking shop on Twitter at www.Twitter.com/hoffman8.
Articles
Microsoft Announces June Updates & Feature Rollouts
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
Key Takeways From the Google Marketing Livestream
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
Google Announces New Features for App Advertisers
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
The 6 Most Important PPC KPIs You Should Be Tracking
PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.
Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
Google Dispels Rumors About Bid Strategy Changes
Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how to continue using them.
Experts Share Their Tips As Google’s Insights Page Rolls Out Globally
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
Breaking: Google Announces New Dynamic Exclusion Lists
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
Google’s “Project Bernanke” Favors Google Over Other Advertisers
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals
Google shared information about the Privacy Sandbox’s most recent conversion measurement proposals – here’s what we know.
Microsoft Ads Rolls Out a Slew of New Features
Microsoft Ads has announced several new features. Here’s a quick summary of what they’ve announced!
Microsoft Advertising Announces Open Beta for New Automotive Ads
Microsoft Ads has announced a new Automotive Ad format. Here’s what they look like, how to request access & a peek at early results!
9 Creative Ways to Optimize Facebook Ads Cost and ROAS
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know
As Microsoft Ads rolls out auto-applied ad suggestions, here’s what advertisers need to know.
Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud
Microsoft Ads identified an increase in policy-breaking behavior. Here’s what caused it, what they’re doing about it, and how you can help.
Google’s Ads Safety Report: Malicious Behavior Increasing
Google’s Ads Safety Report indicates an increase in malicious ads. Here’s what they found, and the changes they’ve made as a result.
Google Answers Advertisers’ Burning Questions About FLoC
Google’s Ginny Marvin answers questions about the decision not to build alternate identifiers to replace third-party cookies. Find out what it means for advertisers.
Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It
A study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here’s how advertisers can do better.
Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV
YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here’s what you need to know.
Ad Blocker Trends: Who is Using Them and Why?
It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?
5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel
Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality.
11 Simple Facebook Ad Tips to Drive More Conversions
Targeting options and placements abound within the Facebook Ads platform. Leverage Facebook Ads to prospect, re-engage, and convert with these 11 tips.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
8 Ways to Drive More Calls – & Better Call Quality – with Paid Search
Here are eight ways to drive more calls with PPC, all while improving call quality.
Holiday PPC Strategy: 11 Steps to Drive Greater Profit This Year
Are you ready to hit the ground running with your holiday PPC efforts? Here are 11 steps to take.
How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences
Here’s how to use third-party audiences on your search campaigns to expand your reach to relevant prospects.