How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively
In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds...
About
Andrew is a paid search/social marketer, blogger, and entrepreneur. He’s the founder of SavvyRevenue: Helping savvy eCommerce stores profit with scalable PPC management. Previously, Andrew cofounded White Shark Media, an online marketing agency offering tailored PPC and SEO services to small businesses, where he served as VP of PPC and CMO for 6 years.
Articles
The Art of Setting Up A 360 Fail-Safe System When Utilizing AdWords Automated Rules
Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules...
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had...