Revolutionizing Marketing: The Rise Of Situational Content Strategies
Adapt your content strategy to the complexities of modern decision-making. Explore situational content strategies and connect with audiences in the right moment.
Angie Nikoleychuk
Content Marketing Manager
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Angie Nikoleychuk is the Content Marketing Manager at Search Engine Journal. Along with social media, copy, and marketing, she has more than 15 years of experience as a writer, researcher, UX, and CRO specialist.
Currently, Angie is completing a BA/BSc in psychology and computer science. Her specialties include Human-Computer Interaction, consumer behavior, and how individuals with Alzheimer’s Disease and Autism interact with technology.
Articles
State Of SEO Report: Top Insights For 2025 Success
Download our ebook to uncover the latest trends and challenges in SEO. Gain valuable insights into what SEO professionals are facing in 2025.
Barriers To Audience Buy-In With Lead Generation
Discover how common biases and decision-making processes can impact your lead generation efforts. Learn how to optimize your strategy for better results.
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
What is your site trying to tell you? Conduct an experiment on your website to get the data you need for a strong website.
How Do Ads Affect Website Visitor Behavior? [Experiment]
How many ads is too many? Do users spend more time on sites with fewer ads? We ran an experiment & got some unexpected results.
Advanced SEO Audit Techniques: Excel
Discover advanced techniques for your SEO audit, such as merging data sets and extracting data from URLs, utilizing the power of Excel and Google Sheets.
From Science Fiction To Marketing Reality: Exploring The Impact Of AI
Discover the latest AI news, top generative AI tools, and the best tips for integrating new AI technologies.
How To Consult For Equity And Get Paid What You’re Worth
Learn how to take your SEO consulting or marketing career (and your income) to the next level with alternative compensation models.
Top 7 SEO Keyword Research Tools For Agencies
Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns.
Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know
Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional’s toolbox.
Visualize Information On Twitter With Indiana University’s New Tools
Want to know how information about a topic spreads on Twitter? Or, what else your target market talks about? Try these tools from Indiana University.
$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.
Dark Side Of The Unsend: The Danger Of Apple iMessage’s New Features
Messages and texts have played a vital role in our lives for almost two decades. Sometimes, with serious consequences. Could Apple’s latest features change that?
National Pet Day: How Our Fur-Babies Are Changing The Way We Work
Sweatpants aren’t the only things appearing in workplaces. Fidos, Fifis, and other critters are changing the world for anyone hiring, working, or marketing.
Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer.
Using Google Trends To Optimize Your Content Strategy Timing [Podcast]
Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool.
7 Unexpected Lessons That Changed The Way I Write
You can take courses to learn writing, but unexpected insights can make you a great writer. Here are seven tips that taught me the most.
How Neeva is Creating A Search Experience Without Ads [Podcast]
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more.
7 Local SEO Updates That Will Impact Your 2022 Planning
Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here’s what you need to know.
Top Video SEO Strategy Tips [Podcast]
Want to improve your YouTube or video SEO and rank your video content? Here’s what you need to know.
How to Maximize Your PPC Performance in 2022
Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change.
WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]
Many large organizations already know WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful?
How to Make WordPress Optimization Easier & More Effective [Podcast]
Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach.
State of SEO: Top Insights [Podcast]
Developing a good report requires the right people, getting good data, building your audience, and reaching them in various ways. Learn how we did it.
PPC And Digital Marketing Nightmares You Won’t Soon Forget
Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work.
Google Ranking Factors: Fact vs. Fiction [Podcast]
Google ranking factors are a hot topic in the SEO industry. We’re talking about a few key ranking factors and what it means for you.
How to Use Snapchat In Your Marketing Campaigns [Podcast]
Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features.
How to Make Pinterest Profitable for You [Podcast]
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest.
Prioritizing Technical SEO Issues [Podcast]
Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going...
Product-Led SEO [Podcast]
Eli Schwartz, author of “Product-Led SEO,” joins Loren Baker to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company.