How to Use Customer Journey Mapping to Shape Your Content Strategy
While every organisation’s customers will have a different journey, and mapping it out can be tricky, these familiar stages should help guide your content strategy...
Anna Francis
Digital Content Writer and Editor
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Anna is the digital content writer and editor at Scarlettabbott. She has worked in the digital industry for 6 years as a copywriter and content specialist. She loves writing, developing creative ideas, and tweeting the day away.
Articles
How to Future-Proof Your Mobile Marketing Strategy
There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy.
6 Ways to Distribute Content and Boost Your Blog Traffic
With marketers around the world continuing to make huge investments in content marketing, it is important to not just create high quality content, but also to ensure your...
How to Combine Your SEO and Content Marketing for Explosive Results
A study last year found that collectively $44 billion was spent by brands on content marketing – this works out as around 39 percent of an...
Using Content Marketing to Build Brand Trust
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe....
Why Content is the Beating Heart of Search
Content: noun The things that are held or included in something Content has been around since the start of search marketing. Even back in the...