Yahoo Wants to Redefine SERPs, Adapts “Open” Approach
Yahoo is introducing an open approach to the results being displayed by its search engine. Soon, Yahoo search result would contain not just your traditional...
About
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
Articles
Yahoo Follows the Path of Digg and Others, Launches Yahoo! Buzz!
Yahoo finally opens up its much anticipated Digg-like content portal, Yahoo! Buzz. Yahoo! Buzz is an extension of Yahoo.com and is similar to top social...
Yahoo’s Yang Finally Breaks Silence on the Microsoft Takeover
It might really be difficult to be at the helm of a giant web company that is being touted for takeover by another giant company....
Microsoft Introduces Engagement ROI Tool for Better Ad Campaign Analysis
Microsoft is replacing the outdated and flawed “last ad clicked” approach in measuring ad campaign performance. Through its Engagement Mapping Engagement ROI tool, Microsoft is...
Microsoft Memos Employees about Microsoft-Yahoo Merger Plans
If there is one clear indication that Microsoft is seriously bent on taking over Yahoo that has got to be the recent memo issued by...
Google Remains Steady in Top Spot of comScore Search Report
comScore’s first monthly search report for the year is already out and as expected Google still tops all core search entity. Google registered 0.1% increase...
Google to Roll out Adsense for Video
Finally, Google is about to roll out its Adsense for Video program. Using the inlay video advertising format it previously implemented in YouTube, Adsense for...
Yahoo Embraces Open Source Some More with Hadoop Inside Search Webmap
As part of its ongoing strategy towards moving to open source infrastructure and network, Yahoo announced that its webmap is now being processed using Apache...
Microsoft Continues Battle, Yahoo Prepares for the Worst
And so Yahoo’s battle to stay away from Microsoft’s take-over deal heats up as Microsoft prepares its proxy battle to win Yahoo. AP is reporting...
Google Issues Notice of Change in Ad Display URL Policy
The Inside AdWords announced that starting April 1, AdWords will no longer allow redirects and vanity URLs in place of ad landing pages. This is...
Feedburner Takes Off All-Time Stats Without Notice?
Did Google make a mistake in deciding to take out Feedburner’s all-time stats of individual accounts? Or was it the decision of the Feedburner, acting...
Microsoft to Continue Battle Against Google Even Without Yahoo
It’s now time for Microsoft’s chairman Bill Gates to say something about the never ending issue about the unsuccessful Microsoft take-over bid of Yahoo. Mr....
Google Search Results Page Will Display Video Ads Soon
Google introduced video ads in YouTube a couple of months ago. Its implementation in the YouTube community has been pretty quite since it was launched....
Newscorp Joins the Yahoo-Microsoft Takeover Drama
As the Yahoo-Microsoft-AOL-Google-who-gets-who corporate drama continues, we see yet again another company joining the cast. This time, it’s media conglomerate Newscorp which is being tapped...
Yahoo Wants to Expand Video Advertising Program, Buys Maven Networks
Aside from strengthening its mobile services, Yahoo wants to beef up its video advertising platform as well. Yahoo has just acquired leading online video platform...
Yahoo and T-Mobile Team Up for Mobile Search
The top internet players’ battle for supremacy moves on and towards the mobile industry as the Mobile World Congress 2008 kicks off in Barcelona, Spain....
Google Search Goes to Millions of Nokia Handsets
What would you get if you combined two giant companies in their respective industries? Better services for customers and better income for both companies. I...
Microsoft to Acquire Mobile SaaS Company, Danger
Fresh from a buyout rejection bid from Yahoo, Microsoft enters into another buyout agreement. This time around, Microsoft wants to beef up its mobile services...
Yahoo Rejects Microsoft, Microsoft to “Pursue All Necessary Steps”
And so as expected, Yahoo issued an announcement rejecting Microsoft’s undervalued bid and even contemplated on renewing merger talks with AOL. Pundits are saying that...
Yahoo Rejects Microsoft’s Bid
Although the official announcement is yet to be made on Monday, reliable sources as reported by the Wall Street Journal said that the Yahoo board...
Yahoo! Live is Alive but not Kicking
This what happens when you pre-announced an apparently cool and hip product and everybody anticipates its release. No matter how you want the live release...
Yahoo Small Business Web Hosting Limit Becomes Unlimited
Who says Yahoo is on the brink of collapse and badly needs a saviour? Well, I don’t think financial woes is hitting Yahoo right now,...
Create Forms in Google Docs Spreadsheet
Google Docs spreadsheet is introducing a new feature in its otherwise useful functionalities. Google spreadsheet now lets users create web-based forms. This is useful for...
Microsoft Adcenter Labs Introduces Digital Advertising Technologies
The Microsoft adCenter Labs is developing several new technologies that will enhance its digital advertising program. The new technologies feature latest advances and algorithms in...
China’s Search Engine Baidu Under Fire for Music Piracy
The International Federation of the Phonographic Industry representing major music companies, Universal, Sony BMG (Hong Kong) and Warner Music Hong Kong, has filed a court...
Google Bothered by a Microhoo?
Google has finally published an official reaction to Microsoft’s proposal to acquire Yahoo for $44.6 billion. In general, the statement speaks of worries not for...
Microsoft Proposes to Buy Yahoo for $44.6 Billion, Should Google Be Afraid?
So finally, the long standing rumor becomes a reality. And although this has been a long-awaited proposal, no one seemed to have predicted it to...
Google’s Final Score not Impressive Enough?
Google’s much awaited fourth quarter and fiscal year 2007 financial results are finally out. And to quote Google CEO Eric Schmidt: “We are pleased with...
Google Intensifies Presence in the UK
The past couple of days have been pretty busy in Google’s UK front. First, Google’s mobile search gets a much needed boost followed by the...
Report: Google Surges on in Q4 2007 Search Performance But ROI Didn’t Quite Improved
We have seen various search engine performance statistics of the three major search engines for the last quarter of 2007 and Google topped these reports...